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VRX Conference & Expo VRX Conference & Expo December 6-7, 2018|San Francisco, USA

A groundbreaking agenda featuring the globe's most influential
VR & AR leaders…

DAY ONE: IMMERSION 2025 - LEADERSHIP STRATEGY SUMMIT

This first day is set up to give a clear picture of the real market opportunities and challenges as VR & AR gain traction in both the consumer and enterprise markets.

It will comprise a number of keynote presentations, expert panel discussions and two-sided chaired debates to get to the heart of what’s actually happening in the market right now and where the immediate and future opportunities lie.

Where’s the market now – and where’s it heading?
09:00 - 09:25
What’s really happened with VR & AR in 2018 – and what’s the real 2019 outlook?
  • How widespread is enterprise penetration? Which sectors are leading the way?
  • Is there really a consumer marketplace for VR and / or AR yet?
  • What’s holding up growth? Hear what’s needed to inject real impetus into the markets
  • Will we see household penetration of VR in 2019? Who’s best placed to deliver it?

Company Name Title Company

09:00 - 09:25
Panel Debate: 2025 Vision – will VR & AR ever be as ubiquitous as mobile and what will it take to get there?
  • Do VR & AR really represent a new computing revolution?
  • Is the move to immersion the next huge tech shift following mobile’s vast penetration?
  • Find out why wide enterprise adoption is key to ensuring a buoyant consumer market takes hold
  • Will AR outgun VR in time? When could it happen – and what’s going to cause this shift?

Company Name Title Company

09:00 - 09:25
Reality check: What's hype, what's real in VR & AR technology?
  • Too many promises, not enough delivery. Which technology gaps should the market be focussing on to push the industry on?
  • What’s really happening on the front end of VR & AR tech development? Where are the latest innovations and what’s holding it back?
  • The UX problem. Hear what’s needed to solve the fundamental problem of ensuring easy access and usage of VR & AR applications and content
  • Are Apple joining the party? What could this mean for the industry as a whole?

Company Name Title Company

09:00 - 09:25
Panel Debate: Where in the world? A review of the best global expansion opportunities
  • Hear which national governments and city/state authorities are fostering innovation in XR - and why
  • What's on offer? Who's providing the best tax credits, financial and on the ground support?
  • Why understanding local structures and opportunities can positively impact business consistency and scalability

Company Name Title Company

Seizing the real opportunities
09:00 - 09:25
Investment Panel: Where’s the smart money heading and why?
  • Where are the gaps restricting market growth and where the biggest opportunities?
  • Who’s gone too big too early? And who’s not even in the game yet that should be?
  • Which startups are showing real promise? And how will the returns shake out in the next 24 months?
  • Who, or what, is going to be the big market disruptor and take VR & AR ono the next level

Company Name Title Company

09:00 - 09:25
Market Debate: Smartphone or standalone AR?

Get insight on the disparity between the huge penetration opportunities smartphones offer for AR content consumption & delivery and the fidelity coming from some standalone headsets.

This session will bring experts in from the two sides to debate the near future. And what happens when Apple comes into the game?

Company Name Title Company

09:00 - 09:25
Bringing VR & AI together to deliver true immersion
  • Hear why incorporating AI into VR experiences has the potential to massively improve the sense of immersion
  • Discover how we will increasingly see immersive technology being used to interface with AI in more and more natural ways
  • What’s happening right now? Learn about the ways AI is already starting to improve the VR/AR user experience for both business and consumer facing applications

Company Name Title Company

09:00 - 09:25
The convergence of blockchain & VR – will it herald a brave new world of commerce & interaction?
  • Get insight on how will these two future focussed technologies could combine for success
  • Could VR be blockchain’s killer app?
  • Does the blockchain solve the current obstacles to commerce in VR?
  • How else are they set to converge as the technologies progress?

Company Name Title Company

Driving enhanced accessibility & distribution
09:00 - 09:25
Market Debate: Walled gardens are limiting industry growth – discuss!
  • Are the calls for VR and AR content creation and distribution being platform agnostic a realistic prospect or a pipe dream?
  • How should content creators adapt to the current market conditions to give them the best chances for success
  • Where are the primary platform holders in this conversation – what’s their real perspective? Does the open web provide a workable solution to the walled garden problem – or is that missing the point?

Company Name Title Company

09:00 - 09:25
WebVR, WebAR and the mass creation and distribution of immersive experiences
  • What’s the current state of play for WebVR and WebAR – who’s taking the lead?
  • Find out why these platforms are crucial if VR & AR are going to scale at the rate we all hope
  • Get insight on why experiences and assets need to be shareable, searchable, discoverable and give users freedom of choice in an open format
  • Hear from experts in both the backend and frontend of virtual reality systems discussing the challenges and opportunities… and how they see it developing over the next couple of years

Company Name Title Company

09:00 - 09:25
Is social VR the next interation of social media?
  • Defining social VR, co-experiences and user generated content – what does all this actually mean and how does it play out in the current applications that are available?
  • Truly social VR. Are we there yet? Will we ever be?
  • How will the socialisation of VR affect mass perception of the medium? Is mass adoption of VR unreachable if we don’t crack the social dimension?
  • How can we design social experiences that are safe and enjoyable? What’s the potential impact of AI?

Company Name Title Company

09:00 - 09:25
Really big data! Can the internet handle rise of immersive content?
  • What content needs to be hosted on the headsets? And what role does the cloud play?
  • And what about mobile? Find out why limitations in bandwidth, latency, and uniformity are a real issue for content delivery. Will 5G unlock the full potential of VR and AR?
  • What infrastructure needs to be in place to make seamless content delivery and access a reality?

Company Name Title Company

Getting the immersive house in order
09:00 - 09:25
Putting ethics and privacy front of mind as VR & AR take hold
  • User privacy: What risks do content creators and distributors need to be aware of as the consumption of VR & AR content increases?
  • Are the ethical and legal lines clear on what sort of content should be accessible in VR? And is the market taking any notice?
  • How should the content creators and platform holders react? Is it time for an industry code of conduct?

Company Name Title Company

09:00 - 09:25
#USTOO: Why women are crucial to the rise of VR & AR
  • Hear where women are having an impact in all areas of the industry and why this matters
  • What are the top-tier tech and content companies doing to redress the gender imbalance to enable strong and sustainable industry growth
  • Would the industry benefit from a code of conduct to address the issue of diversity – what should this look like, and how should it be implemented?

Company Name Title Company

09:00 - 09:25
How VR and immersive content can effect real social change
  • Learn why VR and associated immersive technologies have the capacity to evoke empathy like no other media
  • Hear from some of those leading the way with content development and immersive projects to educate and boost awareness of humanitarian or environmental causes.
  • Get the latest on how charities, international aid agencies, educational institutions and brands are all benefiting from using immersive experiences to drive social change

Company Name Title Company

DAY TWO TRACK #1 – CAPTURING CONSUMER ATTENTION WITH VR & AR

In this consumer focused track, we’ll look at the core ways in which companies are using VR & AR to improve their product offerings and engage their customer base more effectively.

The primary format will be panels featuring front line experts working with VR & AR technology and content every day and a series of short case-study presentations showcasing where the rise of immersive experiences are having a real impact across consumer entertainment, sports, education and brand marketing.

Who are the early adopters? And are we delivering what they want?
09:00 - 09:25
The virtual consumer: Who are they? Where are they? What do they want?
  • Who’s really buying VR & AR content? And how are they accessing it?
  • Are smartphones still the primary access point or have price drops on headsets resulted in a bigger uptake?
  • How long are consumers spending immersed in VR and what sort of content they’re looking to purchase?
  • Who’s going to be the next wave of consumers for VR & AR?

Company Name Title Company

09:00 - 09:25
The rise and rise of location based experiences: Opening VR up to the masses
  • Getting VR into the hands of consumers is one of the biggest problems inhibiting industry growth. So is the rise of location based VR centers and experiences the solution to this?
  • Hear why the renaissance of new style arcades has widened the pool of addressable consumers for roomscale 6DoF VR tech
  • How are theme parks and purpose-built VR experience locations taking advantage – and what challenges are they facing?
  • Is this where the short term opportunities and revenues are to be had for game and VR experience developers. And how can big IP holders take advantage of this growing space?

Company Name Title Company

09:00 - 09:25
Do consumers understand AR? And where will they be using it as the market develops?
  • What are consumers looking for from AR? Do they even know?
  • What are the killer apps? Where does it come into its own as a technology?
  • Where can it make a real difference and impact in comparison to other content platforms?

Company Name Title Company

09:00 - 09:25
Panel Debate: Strategies and models for distributing and monetizing immersive media content
  • Creating great VR & AR content is one thing. But monetizing it is another thing altogether
  • Get key insight from creators, platforms and networks to talk through how they're seeing pricing, advertising opportunities and business models playing out as VR & AR content becomes more widespread
  • What lessons can be learned from the evolution of mobile and other digital content over the last decade?

Company Name Title Company

Where are VR & AR best suited to capture broad consumer attention?
09:00 - 09:25
Film: Does Hollywood really understand what to do with VR?
  • Which genres does VR work best on? Should Hollywood even be looking at feature length VR films?
  • Is the real opportunity more about using VR & AR for character, story or overall IP extension?
  • What opportunities does location based entertainment provide the movie industry?
  • What levels of investment should Hollywood studios be putting on VR & AR development?

Company Name Title Company

09:00 - 09:25
Gaming: What’s the real state of VR gaming?
  • Has the impact of VR on gaming really been underwhelming? Or is that just press talk?
  • Which games are succeeding – and why? And why have big studios like CCP shut the door on VR (for now at least)?
  • What are consumers spending $$$ on? And are there enough of them to justify development costs
  • Is the short term all about location based licensing – or can real money be made direct to consumer?
  • What about AR – is that where the real mainstream adoption comes into play?

Company Name Title Company

09:00 - 09:25
Education: VR, AR and the future of education
  • Find out how VR & AR have a huge capacity to change how we learn, In the classroom and way beyond
  • Hear examples of where educators are seeing real success in utilizing the technology to improve outcomes
  • What support is coming from state and federal agencies to accelerate the integration and use of immersive technology in education?
  • Will VR & AR have the impact they could have – and do they present any risks?

Company Name Title Company

09:00 - 09:25
Music: The potential of VR to reshape the music industry
  • Explore at the current successes and future possibilities in the rapidly emerging field of music VR
  • Discover why VR has the potential to completely change the way consumers interact with music
  • From VR’s impact on music videos and its ability to bring live concert experiences to mass audiences to its place in enabling more personal and immersive fan engagement

Company Name Title Company

09:00 - 09:25
Sports & Live Events: In a different league: Is VR ready for sport? Is sport ready for VR?
  • VR has immense potential to revolutionize how we watch sports. But is it there yet?
  • Putting fans “virtually” inside arenas to watch games - how do major sports franchises view the opportunity?
  • Where are we in terms of production quality and consumer usability?
  • The holy grail is live sport viewing – but where else can VR help enable better fan interaction? And where can AR be impactful?

Company Name Title Company

09:00 - 09:25
Brand Marketing: What are brands really looking to do with VR & AR… and what’s stopping them?
  • Hear how the immersive and interactive nature of VR & AR allows brands to create interactive and engaging worlds and experiences for customers
  • Many brands are trying it on for size, but is it delivering for them? What are they really looking to use VR & AR for? Do they really understand what it can help them achieve?
  • What's realistic in terms of campaign investment in this early stage of the industry's development?

Company Name Title Company

DAY TWO: TRACK #2 – PROVING THE ENTERPRISE CASE FOR VR & AR

These second day tracks are designed to go deeper into how VR & AR experiences are being developed and used by business and consumers.

In this enterprise focused track, we’ll look at the core applications VR & AR present to business – and how they can be integrated into existing systems and processes.

The primary format will be panels featuring front line experts working with VR & AR in business every day and a series of short case study presentations showcasing real successes they’re seeing in training & onboarding, design and visualization, product manufacturing and workforce productivity.

What’s working for business now – and what’s coming next?
09:00 - 09:25
Panel Debate: Where are the biggest opportunities for XR in business?
  • Where are VR & AR technologies and content are having the biggest impact and delivering the most benefit
  • Explore how immersive tech is providing real-world savings and increased productivity across industry verticals
  • Assess VR and AR opportunities throughout the product lifecycle, including use cases in product design, simulation, manufacturing, service and support and more
  • Find out how to assess if VR/AR is a good fit to the problem at hand

Company Name Title Company

09:00 - 09:25
How VR has the power to transform how companies do business
  • Get insight on why VR is imperative for business transformation across multiple verticals over the next few years
  • Get clarity on how VR is fundamentally different to AR, but how both have real business applications and they don’t necessarily have to be used exclusively in enterprise
  • Where should you be using VR for business? And where should you be using AR? What are the core benefits each can bring?

Company Name Title Company

09:00 - 09:25
Aligning people, culture and technology to integrate VR & AR for competitive advantage
  • Understand how organizations across industry can create game-changing immersive virtual and augmented reality solutions when people, culture and technology align
  • Hear how the use of immersive simulations can vastly improves quality and reduce cost across many business applications
  • Learn why the use of technology alone will not advance a company to be competitive and why a company’s culture and people have to change and adapt as well

Company Name Title Company

09:00 - 09:25
The growing place of VR and immersive tech in retail and commerce
  • Examples of how VR & AR are starting to show their mettle as a core part of retail’s future
  • Get front line insight on pilot projects are underway from companies at the forefront of the industry which are now showing the real potential of virtual shopping
  • Hear direct from retailers on the opportunities arising and the challenges still to be overcome
  • Perspectives on how VR & AR will fit with existing physical and online shopping experiences as the tech and applications become more prevalent

Company Name Title Company

09:00 - 09:25
The dawn of immersive manufacturing: The growing impact of VR & AR
  • Learn how VR and AR are being used to streamline complex design & assembly and improve product and worker performance
  • What are the primary challenges holding up more widespread adoption of AR & VR in manufacturing?

Company Name Title Company

09:00 - 09:25
VR, AR and the future of training, onboarding and knowledge retention across industry
  • Get working examples of how VR and immersive training is already changing the face of enterprise training across industry
  • Efficiency versus efficacy – using VR for training undoubtedly saves time and money… but how good is it as a training tool, really?
  • What’s the place of AR – is it best placed for training, real-time worker guidance, or both?
  • How are the technologies having an impact on recruitment and onboarding?

Company Name Title Company

09:00 - 09:25
The place and impact of VR & AR as smart cities become a reality
  • Hear how the move to smart cities is hugely changing how technology is integrating with urban development
  • Where are VR & AR already having an impact – and where will this impact likely increase?
  • What’s going to get the technologies into city infrastructure – and who needs to be involved?

Company Name Title Company

Get to grips with adoption, implementation & integration
09:00 - 09:25
Why early investment in immersive tech makes sense for business
  • Discover the advantages of being an early mover in immersive tech based on category growth
  • Hear reference to current winners in the space and examples from previous tech adoption,
  • Find out how VR & AR provide rapid and tangible benefits for multiple functions across industry

Company Name Title Company

09:00 - 09:25
Gaining buy-in and internal support for enterprise immersive tech adoption
  • Explore the real benefits of immersive tech and how to gain buy-in from the right people
  • Navigate the technological and cultural hurdles to incorporating immersive tech into workflows across the business
  • How can innovative leaders gain internal investment in traditional, risk-averse organizations - and encourage staff adoption to prove its worth?

Company Name Title Company

09:00 - 09:25
From the lab to deployment - is your company really prepared for the immersive age?
  • Where does immersive tech sit in the business and who should own it?
  • How do you get started with immersive tech, whether it’s for a proof-of-concept or a full deployment?
  • Find out how to scale the application of immersive tech in enterprise seamlessly and securely

Company Name Title Company

09:00 - 09:25
Delivering XR at scale in enterprise
  • Find out what you need to be aware of in terms of primary resource, process and technological changes in order to embed VR and AR in your business at scale
  • Hear why the right opportunity identification and deployment is crucial
  • Discover how to ensure the infrastructure is firmly in place to succeed

Company Name Title Company

Demonstrate success and secure ongoing investment
09:00 - 09:25
What does success really look like?
  • With so many pilot projects in play, what are businesses looking for from VR and/or AR to demonstrate success or failure?
  • Is it all about cost-saving, or is there more to it than that?
  • What else do you need to consider as a business when you’re trialling these technologies in terms of knock on impacts on existing processes or workflows?

Company Name Title Company

09:00 - 09:25
How to determine true ROI from applying VR/AR in your business
  • Hear how proving the value proposition of VR from the start enables it to sustain and scale
  • Understand why putting a repeatable process in place to consistently track and measure success and is key to proving the business case
  • Get techniques to determine clear percentage ROI on VR applications in core business units

Company Name Title Company

09:00 - 09:25
Why convincing users of the benefits of VR & AR is the key to convincing the business
  • Learn why seeing immersive tech adoption from the eye of the user is fundamental – and why actually showing them the benefits is crucial
  • Find out how securing change agents at key levels in the business helps drive more seamless adoption across the enterprise
  • Understand the importance of knowing pain points… and how positioning VR & AR as tool to help people do their jobs better is vital
  • Hear how VR can play a critical role for employee retention and future work force readiness across industry – particularly for millennials

Company Name Title Company

DAY TWO TRACK #3 – STARTUP AND SUCCEED IN XR

This track is designed specifically for startups and provides an incredible opportunity to hear what it takes to build the right business, secure funding and succeed in the immersive tech marketplace.

09:00 - 09:25
Where is the market demand and where are the gaps for startups to exploit?
  • Hear where the primary market demand is for new tech, solutions and experiences
  • Which areas should you avoid? Where is there oversaturation?
  • Make sure you’re not solving a problem that’s already been solved
  • What’s stopping the technology advancing as quickly as it could be – and what opportunities does this provide?

Company Name Title Company

09:00 - 09:25
Investor Panel: What do investors want and what are their frustrations?
  • How much VC money is really left out there for VR & AR focused startups?
  • Discover the best ways to get a slice of this funding
  • Get clarity on what realistic investment aims should be
  • The importance of pitch clarity – and exactly what you need investment for
  • Find out what frustrates potential investors most

Company Name Title Company

09:00 - 09:25
Investment Bootcamp:

Benefit from a live interactive workshop where you’ll get practical insight on how to properly identify and approach investors and how to pitch for investment. Walk away with proven techniques to make your next meetings with investors much more successful

Company Name Title Company

09:00 - 09:25
How venture capital isn’t the only route to finance
  • Hear about the opportunities for funding outside of VC money
  • What support is available from trade delegations, corporate partnerships & incubators
  • Get insight into various accelerator models – and how you can benefit as a startup
  • Is working direct with enterprise a realistic prospect to get your startup off the ground?

Company Name Title Company

09:00 - 09:25
Startup success stories

A series of short presentations from successful startups on how they found a recipe for success – and how the navigated potential roadblocks along the way

Company Name Title Company

09:00 - 09:25
XR Shark Tank
  • Have a great, game-changing business? Pitch it for a chance to get in front of key investors and business leaders in VR & AR.
  • Finalists will take the stage at VRX in front of prominent Shark Tank judges and the VRX community to pitch their business live
  • All presenting finalists will receive full complimentary registration to VRX 2018!

Company Name Title Company

DAY ONE: IMMERSION 2025 - LEADERSHIP STRATEGY SUMMIT

This first day is set up to give a clear picture of the real market opportunities and challenges as VR & AR gain traction in both the consumer and enterprise markets.

It will comprise a number of keynote presentations, expert panel discussions and two-sided chaired debates to get to the heart of what’s actually happening in the market right now and where the immediate and future opportunities lie.

Where’s the market now – and where’s it heading?
09:00 - 09:25
What’s really happened with VR & AR in 2018 – and what’s the real 2019 outlook?
  • How widespread is enterprise penetration? Which sectors are leading the way?
  • Is there really a consumer marketplace for VR and / or AR yet?
  • What’s holding up growth? Hear what’s needed to inject real impetus into the markets
  • Will we see household penetration of VR in 2019? Who’s best placed to deliver it?

Company Name Title Company

09:00 - 09:25
Panel Debate: 2025 Vision – will VR & AR ever be as ubiquitous as mobile and what will it take to get there?
  • Do VR & AR really represent a new computing revolution?
  • Is the move to immersion the next huge tech shift following mobile’s vast penetration?
  • Find out why wide enterprise adoption is key to ensuring a buoyant consumer market takes hold
  • Will AR outgun VR in time? When could it happen – and what’s going to cause this shift?

Company Name Title Company

09:00 - 09:25
Reality check: What's hype, what's real in VR & AR technology?
  • Too many promises, not enough delivery. Which technology gaps should the market be focussing on to push the industry on?
  • What’s really happening on the front end of VR & AR tech development? Where are the latest innovations and what’s holding it back?
  • The UX problem. Hear what’s needed to solve the fundamental problem of ensuring easy access and usage of VR & AR applications and content
  • Are Apple joining the party? What could this mean for the industry as a whole?

Company Name Title Company

09:00 - 09:25
Panel Debate: Where in the world? A review of the best global expansion opportunities
  • Hear which national governments and city/state authorities are fostering innovation in XR - and why
  • What's on offer? Who's providing the best tax credits, financial and on the ground support?
  • Why understanding local structures and opportunities can positively impact business consistency and scalability

Company Name Title Company

Seizing the real opportunities
09:00 - 09:25
Investment Panel: Where’s the smart money heading and why?
  • Where are the gaps restricting market growth and where the biggest opportunities?
  • Who’s gone too big too early? And who’s not even in the game yet that should be?
  • Which startups are showing real promise? And how will the returns shake out in the next 24 months?
  • Who, or what, is going to be the big market disruptor and take VR & AR ono the next level

Company Name Title Company

09:00 - 09:25
Market Debate: Smartphone or standalone AR?

Get insight on the disparity between the huge penetration opportunities smartphones offer for AR content consumption & delivery and the fidelity coming from some standalone headsets.

This session will bring experts in from the two sides to debate the near future. And what happens when Apple comes into the game?

Company Name Title Company

09:00 - 09:25
Bringing VR & AI together to deliver true immersion
  • Hear why incorporating AI into VR experiences has the potential to massively improve the sense of immersion
  • Discover how we will increasingly see immersive technology being used to interface with AI in more and more natural ways
  • What’s happening right now? Learn about the ways AI is already starting to improve the VR/AR user experience for both business and consumer facing applications

Company Name Title Company

09:00 - 09:25
The convergence of blockchain & VR – will it herald a brave new world of commerce & interaction?
  • Get insight on how will these two future focussed technologies could combine for success
  • Could VR be blockchain’s killer app?
  • Does the blockchain solve the current obstacles to commerce in VR?
  • How else are they set to converge as the technologies progress?

Company Name Title Company

Driving enhanced accessibility & distribution
09:00 - 09:25
Market Debate: Walled gardens are limiting industry growth – discuss!
  • Are the calls for VR and AR content creation and distribution being platform agnostic a realistic prospect or a pipe dream?
  • How should content creators adapt to the current market conditions to give them the best chances for success
  • Where are the primary platform holders in this conversation – what’s their real perspective? Does the open web provide a workable solution to the walled garden problem – or is that missing the point?

Company Name Title Company

09:00 - 09:25
WebVR, WebAR and the mass creation and distribution of immersive experiences
  • What’s the current state of play for WebVR and WebAR – who’s taking the lead?
  • Find out why these platforms are crucial if VR & AR are going to scale at the rate we all hope
  • Get insight on why experiences and assets need to be shareable, searchable, discoverable and give users freedom of choice in an open format
  • Hear from experts in both the backend and frontend of virtual reality systems discussing the challenges and opportunities… and how they see it developing over the next couple of years

Company Name Title Company

09:00 - 09:25
Is social VR the next interation of social media?
  • Defining social VR, co-experiences and user generated content – what does all this actually mean and how does it play out in the current applications that are available?
  • Truly social VR. Are we there yet? Will we ever be?
  • How will the socialisation of VR affect mass perception of the medium? Is mass adoption of VR unreachable if we don’t crack the social dimension?
  • How can we design social experiences that are safe and enjoyable? What’s the potential impact of AI?

Company Name Title Company

09:00 - 09:25
Really big data! Can the internet handle rise of immersive content?
  • What content needs to be hosted on the headsets? And what role does the cloud play?
  • And what about mobile? Find out why limitations in bandwidth, latency, and uniformity are a real issue for content delivery. Will 5G unlock the full potential of VR and AR?
  • What infrastructure needs to be in place to make seamless content delivery and access a reality?

Company Name Title Company

Getting the immersive house in order
09:00 - 09:25
Putting ethics and privacy front of mind as VR & AR take hold
  • User privacy: What risks do content creators and distributors need to be aware of as the consumption of VR & AR content increases?
  • Are the ethical and legal lines clear on what sort of content should be accessible in VR? And is the market taking any notice?
  • How should the content creators and platform holders react? Is it time for an industry code of conduct?

Company Name Title Company

09:00 - 09:25
#USTOO: Why women are crucial to the rise of VR & AR
  • Hear where women are having an impact in all areas of the industry and why this matters
  • What are the top-tier tech and content companies doing to redress the gender imbalance to enable strong and sustainable industry growth
  • Would the industry benefit from a code of conduct to address the issue of diversity – what should this look like, and how should it be implemented?

Company Name Title Company

09:00 - 09:25
How VR and immersive content can effect real social change
  • Learn why VR and associated immersive technologies have the capacity to evoke empathy like no other media
  • Hear from some of those leading the way with content development and immersive projects to educate and boost awareness of humanitarian or environmental causes.
  • Get the latest on how charities, international aid agencies, educational institutions and brands are all benefiting from using immersive experiences to drive social change

Company Name Title Company

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DAY TWO TRACK #1 – CAPTURING CONSUMER ATTENTION WITH VR & AR

In this consumer focused track, we’ll look at the core ways in which companies are using VR & AR to improve their product offerings and engage their customer base more effectively.

The primary format will be panels featuring front line experts working with VR & AR technology and content every day and a series of short case-study presentations showcasing where the rise of immersive experiences are having a real impact across consumer entertainment, sports, education and brand marketing.

Who are the early adopters? And are we delivering what they want?
09:00 - 09:25
The virtual consumer: Who are they? Where are they? What do they want?
  • Who’s really buying VR & AR content? And how are they accessing it?
  • Are smartphones still the primary access point or have price drops on headsets resulted in a bigger uptake?
  • How long are consumers spending immersed in VR and what sort of content they’re looking to purchase?
  • Who’s going to be the next wave of consumers for VR & AR?

Company Name Title Company

09:00 - 09:25
The rise and rise of location based experiences: Opening VR up to the masses
  • Getting VR into the hands of consumers is one of the biggest problems inhibiting industry growth. So is the rise of location based VR centers and experiences the solution to this?
  • Hear why the renaissance of new style arcades has widened the pool of addressable consumers for roomscale 6DoF VR tech
  • How are theme parks and purpose-built VR experience locations taking advantage – and what challenges are they facing?
  • Is this where the short term opportunities and revenues are to be had for game and VR experience developers. And how can big IP holders take advantage of this growing space?

Company Name Title Company

09:00 - 09:25
Do consumers understand AR? And where will they be using it as the market develops?
  • What are consumers looking for from AR? Do they even know?
  • What are the killer apps? Where does it come into its own as a technology?
  • Where can it make a real difference and impact in comparison to other content platforms?

Company Name Title Company

09:00 - 09:25
Panel Debate: Strategies and models for distributing and monetizing immersive media content
  • Creating great VR & AR content is one thing. But monetizing it is another thing altogether
  • Get key insight from creators, platforms and networks to talk through how they're seeing pricing, advertising opportunities and business models playing out as VR & AR content becomes more widespread
  • What lessons can be learned from the evolution of mobile and other digital content over the last decade?

Company Name Title Company

Where are VR & AR best suited to capture broad consumer attention?
09:00 - 09:25
Film: Does Hollywood really understand what to do with VR?
  • Which genres does VR work best on? Should Hollywood even be looking at feature length VR films?
  • Is the real opportunity more about using VR & AR for character, story or overall IP extension?
  • What opportunities does location based entertainment provide the movie industry?
  • What levels of investment should Hollywood studios be putting on VR & AR development?

Company Name Title Company

09:00 - 09:25
Gaming: What’s the real state of VR gaming?
  • Has the impact of VR on gaming really been underwhelming? Or is that just press talk?
  • Which games are succeeding – and why? And why have big studios like CCP shut the door on VR (for now at least)?
  • What are consumers spending $$$ on? And are there enough of them to justify development costs
  • Is the short term all about location based licensing – or can real money be made direct to consumer?
  • What about AR – is that where the real mainstream adoption comes into play?

Company Name Title Company

09:00 - 09:25
Education: VR, AR and the future of education
  • Find out how VR & AR have a huge capacity to change how we learn, In the classroom and way beyond
  • Hear examples of where educators are seeing real success in utilizing the technology to improve outcomes
  • What support is coming from state and federal agencies to accelerate the integration and use of immersive technology in education?
  • Will VR & AR have the impact they could have – and do they present any risks?

Company Name Title Company

09:00 - 09:25
Music: The potential of VR to reshape the music industry
  • Explore at the current successes and future possibilities in the rapidly emerging field of music VR
  • Discover why VR has the potential to completely change the way consumers interact with music
  • From VR’s impact on music videos and its ability to bring live concert experiences to mass audiences to its place in enabling more personal and immersive fan engagement

Company Name Title Company

09:00 - 09:25
Sports & Live Events: In a different league: Is VR ready for sport? Is sport ready for VR?
  • VR has immense potential to revolutionize how we watch sports. But is it there yet?
  • Putting fans “virtually” inside arenas to watch games - how do major sports franchises view the opportunity?
  • Where are we in terms of production quality and consumer usability?
  • The holy grail is live sport viewing – but where else can VR help enable better fan interaction? And where can AR be impactful?

Company Name Title Company

09:00 - 09:25
Brand Marketing: What are brands really looking to do with VR & AR… and what’s stopping them?
  • Hear how the immersive and interactive nature of VR & AR allows brands to create interactive and engaging worlds and experiences for customers
  • Many brands are trying it on for size, but is it delivering for them? What are they really looking to use VR & AR for? Do they really understand what it can help them achieve?
  • What's realistic in terms of campaign investment in this early stage of the industry's development?

Company Name Title Company

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DAY TWO: TRACK #2 – PROVING THE ENTERPRISE CASE FOR VR & AR

These second day tracks are designed to go deeper into how VR & AR experiences are being developed and used by business and consumers.

In this enterprise focused track, we’ll look at the core applications VR & AR present to business – and how they can be integrated into existing systems and processes.

The primary format will be panels featuring front line experts working with VR & AR in business every day and a series of short case study presentations showcasing real successes they’re seeing in training & onboarding, design and visualization, product manufacturing and workforce productivity.

What’s working for business now – and what’s coming next?
09:00 - 09:25
Panel Debate: Where are the biggest opportunities for XR in business?
  • Where are VR & AR technologies and content are having the biggest impact and delivering the most benefit
  • Explore how immersive tech is providing real-world savings and increased productivity across industry verticals
  • Assess VR and AR opportunities throughout the product lifecycle, including use cases in product design, simulation, manufacturing, service and support and more
  • Find out how to assess if VR/AR is a good fit to the problem at hand

Company Name Title Company

09:00 - 09:25
How VR has the power to transform how companies do business
  • Get insight on why VR is imperative for business transformation across multiple verticals over the next few years
  • Get clarity on how VR is fundamentally different to AR, but how both have real business applications and they don’t necessarily have to be used exclusively in enterprise
  • Where should you be using VR for business? And where should you be using AR? What are the core benefits each can bring?

Company Name Title Company

09:00 - 09:25
Aligning people, culture and technology to integrate VR & AR for competitive advantage
  • Understand how organizations across industry can create game-changing immersive virtual and augmented reality solutions when people, culture and technology align
  • Hear how the use of immersive simulations can vastly improves quality and reduce cost across many business applications
  • Learn why the use of technology alone will not advance a company to be competitive and why a company’s culture and people have to change and adapt as well

Company Name Title Company

09:00 - 09:25
The growing place of VR and immersive tech in retail and commerce
  • Examples of how VR & AR are starting to show their mettle as a core part of retail’s future
  • Get front line insight on pilot projects are underway from companies at the forefront of the industry which are now showing the real potential of virtual shopping
  • Hear direct from retailers on the opportunities arising and the challenges still to be overcome
  • Perspectives on how VR & AR will fit with existing physical and online shopping experiences as the tech and applications become more prevalent

Company Name Title Company

09:00 - 09:25
The dawn of immersive manufacturing: The growing impact of VR & AR
  • Learn how VR and AR are being used to streamline complex design & assembly and improve product and worker performance
  • What are the primary challenges holding up more widespread adoption of AR & VR in manufacturing?

Company Name Title Company

09:00 - 09:25
VR, AR and the future of training, onboarding and knowledge retention across industry
  • Get working examples of how VR and immersive training is already changing the face of enterprise training across industry
  • Efficiency versus efficacy – using VR for training undoubtedly saves time and money… but how good is it as a training tool, really?
  • What’s the place of AR – is it best placed for training, real-time worker guidance, or both?
  • How are the technologies having an impact on recruitment and onboarding?

Company Name Title Company

09:00 - 09:25
The place and impact of VR & AR as smart cities become a reality
  • Hear how the move to smart cities is hugely changing how technology is integrating with urban development
  • Where are VR & AR already having an impact – and where will this impact likely increase?
  • What’s going to get the technologies into city infrastructure – and who needs to be involved?

Company Name Title Company

Get to grips with adoption, implementation & integration
09:00 - 09:25
Why early investment in immersive tech makes sense for business
  • Discover the advantages of being an early mover in immersive tech based on category growth
  • Hear reference to current winners in the space and examples from previous tech adoption,
  • Find out how VR & AR provide rapid and tangible benefits for multiple functions across industry

Company Name Title Company

09:00 - 09:25
Gaining buy-in and internal support for enterprise immersive tech adoption
  • Explore the real benefits of immersive tech and how to gain buy-in from the right people
  • Navigate the technological and cultural hurdles to incorporating immersive tech into workflows across the business
  • How can innovative leaders gain internal investment in traditional, risk-averse organizations - and encourage staff adoption to prove its worth?

Company Name Title Company

09:00 - 09:25
From the lab to deployment - is your company really prepared for the immersive age?
  • Where does immersive tech sit in the business and who should own it?
  • How do you get started with immersive tech, whether it’s for a proof-of-concept or a full deployment?
  • Find out how to scale the application of immersive tech in enterprise seamlessly and securely

Company Name Title Company

09:00 - 09:25
Delivering XR at scale in enterprise
  • Find out what you need to be aware of in terms of primary resource, process and technological changes in order to embed VR and AR in your business at scale
  • Hear why the right opportunity identification and deployment is crucial
  • Discover how to ensure the infrastructure is firmly in place to succeed

Company Name Title Company

Demonstrate success and secure ongoing investment
09:00 - 09:25
What does success really look like?
  • With so many pilot projects in play, what are businesses looking for from VR and/or AR to demonstrate success or failure?
  • Is it all about cost-saving, or is there more to it than that?
  • What else do you need to consider as a business when you’re trialling these technologies in terms of knock on impacts on existing processes or workflows?

Company Name Title Company

09:00 - 09:25
How to determine true ROI from applying VR/AR in your business
  • Hear how proving the value proposition of VR from the start enables it to sustain and scale
  • Understand why putting a repeatable process in place to consistently track and measure success and is key to proving the business case
  • Get techniques to determine clear percentage ROI on VR applications in core business units

Company Name Title Company

09:00 - 09:25
Why convincing users of the benefits of VR & AR is the key to convincing the business
  • Learn why seeing immersive tech adoption from the eye of the user is fundamental – and why actually showing them the benefits is crucial
  • Find out how securing change agents at key levels in the business helps drive more seamless adoption across the enterprise
  • Understand the importance of knowing pain points… and how positioning VR & AR as tool to help people do their jobs better is vital
  • Hear how VR can play a critical role for employee retention and future work force readiness across industry – particularly for millennials

Company Name Title Company

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DAY TWO TRACK #3 – STARTUP AND SUCCEED IN XR

This track is designed specifically for startups and provides an incredible opportunity to hear what it takes to build the right business, secure funding and succeed in the immersive tech marketplace.

09:00 - 09:25
Where is the market demand and where are the gaps for startups to exploit?
  • Hear where the primary market demand is for new tech, solutions and experiences
  • Which areas should you avoid? Where is there oversaturation?
  • Make sure you’re not solving a problem that’s already been solved
  • What’s stopping the technology advancing as quickly as it could be – and what opportunities does this provide?

Company Name Title Company

09:00 - 09:25
Investor Panel: What do investors want and what are their frustrations?
  • How much VC money is really left out there for VR & AR focused startups?
  • Discover the best ways to get a slice of this funding
  • Get clarity on what realistic investment aims should be
  • The importance of pitch clarity – and exactly what you need investment for
  • Find out what frustrates potential investors most

Company Name Title Company

09:00 - 09:25
Investment Bootcamp:

Benefit from a live interactive workshop where you’ll get practical insight on how to properly identify and approach investors and how to pitch for investment. Walk away with proven techniques to make your next meetings with investors much more successful

Company Name Title Company

09:00 - 09:25
How venture capital isn’t the only route to finance
  • Hear about the opportunities for funding outside of VC money
  • What support is available from trade delegations, corporate partnerships & incubators
  • Get insight into various accelerator models – and how you can benefit as a startup
  • Is working direct with enterprise a realistic prospect to get your startup off the ground?

Company Name Title Company

09:00 - 09:25
Startup success stories

A series of short presentations from successful startups on how they found a recipe for success – and how the navigated potential roadblocks along the way

Company Name Title Company

09:00 - 09:25
XR Shark Tank
  • Have a great, game-changing business? Pitch it for a chance to get in front of key investors and business leaders in VR & AR.
  • Finalists will take the stage at VRX in front of prominent Shark Tank judges and the VRX community to pitch their business live
  • All presenting finalists will receive full complimentary registration to VRX 2018!

Company Name Title Company

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