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VRX Conference & Expo VRX Conference & Expo December 12-13, 2019|San Francisco, USA

UNLEASH THE POWER OF XR

Putting Customers First to Drive Increased Adoption Across Consumer Entertainment & Enterprise

If you have a great story to tell and would like to join the speaking list, please put forward your suggestions to Kathryn Bloxham on kbloxham@vr-Intelligence.com

DAY 1, DECEMBER 12

8AM – 6PM, FOLLOWED BY NETWORKING DRINKS


UNLEASH THE POWER OF XR
XR industry low down: Will 2020 be ‘The Year’?
  • Global adoption figures and XR market hotspots
  • Is there really a consumer marketplace for VR & AR/MR yet?
  • How widespread is enterprise penetration? Which sectors are leading the way?
  • What’s holding up growth? Hear what’s needed to trigger market momentum
  • Will we see household penetration in 2020? Who’s best placed to deliver it?
Hardware outlook – What are the latest advances, and what do they tell us?
  • Learnings from the past 5 years, forecast for the next 5
  • Transformation of HMDs: Do we know the priorities from the user perspective on cost vs. form factor vs. quality vs. comfort?
  • Evolution of inputs and outputs – what are customers demanding? What else must we learn about the human body for progress in this space?
  • Comparison of the mobile versus wearables markets: Relative investment, timescales, adoption patterns and future outlook
Software development: How will it come together?
  • What are the major growth markets in XR software? How are outcomes quantified?
  • Processing power: How will high quality, zero latency experiences become readily available?
  • How will drag and drop apps / plug and play devices need to be supported by software on a wider scale?
  • Plug in focus: How are start-ups supporting niche end user requirements with plug ins?
  • What is the link between hardware and software? Is there a leading development platform?
Are investors done with XR?
  • What does the XR investment landscape look like now? Is investment really waning?
  • Where are the growth areas? How are investors seeing the next 5 years playing out?
  • Who has secured investment in the last 12 months… and why?
  • How can startups and investors best work together to drive the XR industry forward?
Utilizing data to drive superior customer experience
  • How do different industry verticals define customer experience? (e.g. Retail, LBE, Healthcare, Automotive)
  • Which data types are sensitive and must we avoid storing or find alternative feedback methods? What are the legal and social barriers involving collection of data?
  • What types of feedback and data should we store and share for the benefit of the XR industry?
  • Where should we focus our R&D efforts for enhanced UX going forward? (killer content, eye/motion tracking, spatial/facial mapping, rendering, latency, plug & play, all of them?)
The chicken & egg problem: Business models for content creators
  • What models are out there for the monetization of XR content?
  • What are the relative costs of different content types? (e.g. film, gaming, social, educational, enterprise, etc.)
  • Importance of data & feedback: How are you tracking the success of your content and how can you improve?
  • Approaches for small business longevity: Diversifying content and forming partnerships
How are different markets approaching XR?
  • Where are the global XR tech hubs?
  • How do different global consumer markets differ in terms of price point and appetite for new tech & content?
  • Where are we seeing investment growth globally and who are the ones to watch?
  • How does competition and marketing approach differ across North America, Europe and APAC?
Intellectual property: Establishing clarity for beneficial partnerships
  • The value of IP – What are the examples within the XR industry?
  • Where do contracts need to be clear on IP when working in partnerships within the consumer entertainment or enterprise verticals?
  • Piracy of content and how to avoid it in your business
The future of engines: Fit for purpose?
  • The shift from game engines into the enterprise sector – what are their priorities and customer conflicts?
  • Why aren’t new custom engines being delivered for the enterprise market?
  • The emergence of citizen development: Why are businesses creating their own apps? How will this impact the XR ecosystem?
  • How will developer apps propel the AR market forward?
XR and the digital transformation: Set your business up for success
  • Edge, cloud computing and 5G: What are the additional capabilities and implications for XR?
  • How will the Internet of Things and connected environments support XR?
  • Applications for AI, machine and deep learning in enterprise & consumer XR
Virtual humans, avatars and influencers: Their role in society
  • The emerging trend of virtual celebrities: What are the reactions from the public?
  • Geographical differences in the acceptance of virtual influencers – what are the reasons behind this?
  • How can virtual humans be used for positive reinforcement of the value of XR?
  • Looking at avatars now and in the future

DAY 2, DECEMBER 13

SEMINARS: 8:30AM-10AM and 10:30AM-12PM


HEALTHCARE SEMINAR
DESIGN, VISUALIZATION & PRODUCT DEVELOPMENT SEMINAR
Driving patient experience in the healthcare sector
  • The future of healthcare – what do patients expect?
  • How can XR be used in different ways to provide better customer experience and to give providers of care the competitive edge?
  • Overcoming challenges: How can vendors better support the needs of healthcare providers?
Vision of the future: Design, visualization and the metaverse
  • Different applications for different industry verticals: What are the common benefits?
  • How are different industries approaching XR as part of the digital transformation? What are the missing pieces?
  • How will AI, digital twins, machine learning, speech recognition, spatial anchors, tracked objects, cloud & edge computing etc. fit into the wider picture for design & visualization?
  • Which aspects of XR are internal R&D departments most focused on for greatest ROI?
XR as a B2B educational and marketing tool
  • Transforming the capabilities of medical education and marketing – How can XR be used to add value for current and potential customers?
  • What virtual assets are required for unique, branded experiences? What are the challenges in adopting and using XR for this purpose?
  • What’s the ROI for companies selling products and services B2B?
Manufacturing and XR: Innovation for the now and future
  • Shift left for design and visualization: Why the widespread adoption of XR across automotive and aerospace?
  • New and innovative use cases in manufacturing and the convergence of digital technologies
  • Integrating CAD and other design tools – What additional software & hardware capabilities are required?
  • End-to-end XR: How companies are holistically approaching the manufacturing process
VR as a therapy and pain relief tool – What’s the feedback?
  • Which conditions and diseases show promise for VR as a therapy tool?
  • How are healthcare professionals able to quantify or qualify results? What are the data collection restrictions?
  • Patient experience: What hardware and software improvements are desired for better care?
How apparel companies are using AR to bring design to the customer
  • Virtual fitting rooms, tailors and design customization: Ways in which AR can assist buyers
  • What are the benefits and challenges with putting design in the hands of customers?
  • How do apparel companies increase adoption and where’s the ROI?
XR in the age of digital pharma
  • Key trends in pharma and how this necessitates a digital revolution
  • Why AR & VR is perfect for producing a lasting impact in product promotion, education and training
  • How gamified, non-linear content is boosting the pharma industry
  • What are the challenges and how can vendors provide successful and/or competitive solutions going forwards?
Design & visualization: Proven ROI for the AEC industry
  • How XR can boost efficiency, reduce costs & improve sales
  • What are the pros and cons of pure digital prototyping with XR against fast prototyping with 3D printing?
  • How do AEC companies plan to scale and integrate XR into daily workflows and across the wider business? (3D assets, training, scaling)
  • What else is required to further enhance ROI in the AEC sector?
Writing the XR for healthcare rulebook
  • How do regulations, standards and ethics shape XR for healthcare development?
  • What measures are being taken to overcome hurdles to healthcare adoption?
  • What recommendations would healthcare professionals give to vendors wishing to move into this space?
XR as a tool to make sense of big data
  • What happened to the data of the ‘Big Data Revolution’ and how can we make better use of it?
  • Examples of how customer, business and competitor data can be best explored with XR
  • Benefits of multi-user XR data visualization
  • How can vendors and end users work together on finding the best technology for big data visualization?
TRAINING & EDUCATION SEMINAR
FUTURE THINKING SEMINAR
The huge growth of VR in simulating dangerous or expensive scenarios – What’s next?
  • Where the ROI is obvious, how much have companies actually invested in VR? (e.g. mining, energy, construction, defense, oil & gas)
  • Challenges associated with XR adoption: What else is required for enhanced user experience?
  • Is sound or the sense of touch mandatory for a fully immersive experience?
  • What’s next? Are current solutions fit for purpose or can vendors provide better solutions?
Where is the market demand and where are the gaps for start-ups to exploit?
  • Hear where the primary market demand is for new tech, solutions and experiences
  • Which areas should you avoid? Where is there oversaturation?
  • Know the market you are trying to break and make sure you’re not solving a problem that’s already been solved
  • What’s stopping the technology advancing as quickly as it could be? What opportunities does this provide?
Manufacturing and manual work: The killer app for mixed reality?
  • The growth in intuitive applications for MR: Using hands and tools in the workplace
  • Using human interaction with objects to drive innovation in XR for relevant verticals
  • How MR is bringing ROI to enterprises
  • What are the barriers to widespread adoption of MR in enterprise?
Ecosystem R&D: Where is the innovation coming from?
  • Enterprise segment: Which solutions are companies developing internally?
  • Consumer entertainment: Which aspects of XR is the entertainment sector driving forward?
  • Global tech players: How are tech giants propelling the industry into the future?
  • Start-ups & universities: What can we learn from some of the cutting edge smaller players?
  • What must the industry collectively do to ensure the technology prevails?
How is the wider industry adopting XR for soft skills training?
  • Hear working examples of how VR is already changing the face of soft skills training
  • Efficiency versus efficacy – using VR for training undoubtedly saves time and money… but how good is it as a training tool, really?
  • What are the challenges and limitations? Where are the biggest productivity gains coming from?
  • What’s the place of AR/MR – is it best placed for training, real-time worker guidance, or both?
Expanding the talent pool for a growing market
  • Where are the major skills gaps in the ecosystem?
  • What work is being done to fill positions in recruit into XR at the school, university and workforce level?
  • Movement of knowledge: Are developers and skilled workers being recruited effectively across gaming, entertainment and enterprise?
  • The problem with job titles: Should companies standardize the identity of XR workers?
The explosion for XR for enhancing sports performance
  • Different use cases for XR in sports performance training
  • How are major sport teams adopting XR? Benefits for players and coaches in a training context
  • Which XR technologies or apps have sports teams adopted, and why? What are their distinct benefits for the type of training?
  • What can vendors do to support the wide-ranging use cases in sports?
Hardware and software – Moving towards a clear and connected future
  • Where is the most interesting innovation coming from in hardware and software?
  • Investment landscape: What emerging technologies are people investing in for now and the future? How are they connected?
  • What work needs to be done to better standardize the industry and prevent a walled-garden effect?
  • How can makers make a realistic roadmap for the future?
The educational sector as a promising market for XR
  • What types of content are particularly compelling?
  • Where is the ROI for a school, university or workforce using VR for education?
  • Are there specific use cases where XR supersedes alternative educational methods?
  • How does the audience (age, gender, disability, ethnicity) affect the acceptance of XR as an educational tool?
Using XR for those who need it most and driving great impact on global issues
  • How XR can be used by non-profits and enterprises in developing countries for greater impact on global issues
  • Case studies on using visualization tools (3D walk-through and VR) for social housing designs
    • Showcasing to community members early-on in design for their feedback and better understanding of their future home
    • Raising awareness to government / investors for buy-in on fundraising
  • What does the future look like for innovations in VR for pioneering solutions for global issues?
RETAIL & CONSUMER SEMINAR
GAMING SEMINAR
The retail sector as a leader in customer engagement
  • 2019 has seen huge leaps in consumer AR development – but how many are adopting?
  • Browser, app, location or store-based? What experiences are people engaging with?
  • How is ROI measured and how can vendors prove this for enterprises?
Gaming content – Who likes what and how can we monetize?
  • AR vs. VR gaming market – What evidence supports that either will stick?
  • Data is your friend: Build a picture of who is playing, in which platform, what they like, and why… for future success!
  • How user experience feeds into gaming – What elements of traditional gaming are best enhanced with XR?
How NIVEA wants to take their consumer experience and marketing with AR to the next level
  • Understand how the AR strategy of NIVEA has been developed and how it looks
  • Learn about the challenges which have been faced internally and how they can be tackled
  • Discover how a low-involvement physical product can be enriched via AR and see first cases
The relationship between tech innovation, sales and gaming
  • What are the key features of a successful game and how can VR or AR enhance the experience?
  • How will next generation XR hardware and software boost gaming performance?
  • Can we expect an untick in immersive gaming in line with tech innovation or will other barriers to adoption need to be overcome? What are they?
Maximizing ecommerce sales through XR: How can we do it?
  • How is AR being used to help customers make decisions online?
  • What are the limitations of the tech? What’s the ideal scenario for XR-driven ecommerce and how can we get there?
  • Maximizing sales: What strategies are being used to increase adoption, engagement and ROI?
What can VR Esports tell us about the wider VR gaming community?
  • What are esports gamers’ favorite games? What game formats lend themselves to esports?
  • Social playing: Who plays, who spectates? Can esports be used to raise the profile of VR gaming?
  • Monetization models and lessons learned from the esports sector
Improving ROI through seamless experiences: Beauty sector case study
  • Meeting customer expectations through technological advancement
  • What are the hardware and software challenges to be overcome in producing accurate XR experiences for beauty customers?
  • Working with partners vs. R&D – What are the pros and cons and what is preferred?
  • Future aims and steps to get there
The rise of the franchised experience – Is brand the key to success?
  • Pokémon, Game of Thrones, Harry Potter and Star Wars – The trend of using popular branded experiences to raise the profile of XR
  • What formats do these experiences take and what is their expected longevity?
  • Considerations around IP: How to successfully partner with a known franchise
  • How is success measured and what can we learn?
Try before you buy: Customer experience driving XR adoption in the travel and leisure industries
  • How do companies in the leisure sector use XR to effect?
  • What are the driving forces? Competition, reputation, customer experience?
  • Future planning – What do the travel & hospitality industry need from vendors for seamless experiences?
The future of AR gaming: Converging technologies for enhance experience
  • How could converging technologies (e.g. spatial mapping) feed into AR gaming experiences?
  • Multiplayer AR gaming – What games are out there? Which software tools could enhance the experience?
  • What does the future look like for AR gaming?  Will playing on AR HMDs be feasible?
LOCATION BASED SEMINAR
DIVERSITY SEMINAR
Location based entertainment – Perspective from an industry leader
  • What games, experiences and formats have been popular?
  • Are there still challenges for the sector?
  • Customer feedback and data: How are the development of enhanced inputs and outputs feeding into a seamless UX for LBE?
  • How to make an experience stand out from the crowd – get returning customers who spread the word
Social factors contributing to XR adoption
  • Fear of the unknown: What makes XR scary for some and what are the most important things to get right?
  • Data privacy: What data can and can’t we collect about users for improving business?
  • Diversity and inclusion have proven ROI for businesses: How can we project this concept onto the consumer market?
  • Strategies for introducing XR to different customers and community groups
Location based enterprise, training & education: A growing market, but why?
  • What is fundamentally attractive about location-based experiences?
  • What lessons have been learned from customers since early LBE attempts and what is the focus now?
  • Education, healthcare & retail: Novel & emerging location-based experiences
  • With a high capex, what business models provide success for location-based businesses?
Cultivating XR adoption in today’s multigenerational workplace
  • Today’s workforce has 4+ generations – How do they differ and what impacts their acceptance of technologies?
  • How can XR be used positively for employees and customers and what are the sensitivities to be aware of?
  • What techniques and training programs have been successfully used for multigenerational integration across organizations?
Business models for location based XR providers
  • Which locations lend themselves to great customer engagement?
  • Finding content for location based experiences: What are the different types and reasons for selecting certain formats? What data supports this?
  • Diversifying and experimentation vs. focused experiences: Weighing up the pros and cons
Diversity in storytelling: Designing characters for a diverse audience
  • Games and entertainment content contribute to reinforcing D&I – How can content creators take the lead?
  • Is AI racist and/or sexist? How can we build more diverse software tools?
  • How can storytelling and communication in XR be used to break down barriers?
Location based entertainment from a real estate perspective
  • Customer focus: How do the trends of eCommerce, Netflix, shared experiences and work-life balance drive LBE?
  • What ROI does LBE bring to established locations (malls, amusement parks, theatres)?
  • VR pop-ups vs. established locations: Is LBE here to stay?
Grassroots diversity – Building the XR ecosystem from the ground up
  • Is a diverse XR workforce being trained & recruited? What are the barriers to inclusion?
  • What social reasons underpin non-equal funding?
  • What initiatives exist to make XR more accessible and diverse?
  • How can underrepresented groups provide vital input into the ecosystem?
XR at live events: Adding a new dimension to the experience
  • The power of added experience for customers and spectators in the era of social interactivity
  • Sports, concerts, theatre and brand events: Where can audio, visual or social XR enhancements massively enhance experience and what are the best use cases?
  • What are the challenges surrounding XR engagement that still need to be overcome?
The role of culture and heritage in immersive experiences… And vice versa
  • Best use cases so far and some of the likely innovations going forward
  • Content focus: What are consumers looking for? What content is out there? How can we find out?
  • The role of culture & language in XR distribution
  • What role can people from different backgrounds play in increasing XR adoption?

LIMITED DISCOUNT PASSES REMAINING – BOOK NOW TO SAVE $500

Book before Friday, September 21st to secure your $500 discount

DAY 2, DECEMBER 13

TRACKS: 1PM-4:30PM


ENTERPRISE XR
Investment trends in enterprise XR – where’s the money going, and why?
  • Who’s investing in enterprise XR? Where are the biggest opportunities for growth?
  • Is there a pattern in tech and content investments and what does this mean for enterprise adoption timelines?
  • Can startups still succeed in this space? Do the well-publicized collapses in the last 12 months point to a downward trend or something different?
  • Which specific industries, technologies and applications for XR are attracting the most activity from the institutional and corporate VC communities?
Putting customers first: Finding the right technology for the right use case
  • What factors guide the decision-making process for adoption of the new technology?
  • Using training as a case study:
    • When to use CGI, VR or 360 video?
    • What technologies are best for soft skills and hard skills?
    • When is investment in XR not worthwhile?
    • Where can VR, AR or MR be use for maximum effect?
  • How to get a well rounded view of the value of different technologies
The XR pipeline: Planning for now and the future
  • What assets do we have now and what are we missing?
  • Which technologies will make sense in 1, 2, 5 and 10 years time?
  • How will we build a data and workflow pipeline to fit the pace of the digital transformation?
Improving vendor-enterprise partnerships: The enterprise XR adoption process
  • The first objective is proving the value of XR – Why is this challenging?
  • What are the costs, products, needs, compliance, contracts and certifications that need to be considered?
  • Niche versus turnkey solutions: Pros and cons in the context of partnerships
From POC to scale – How do we get there?
  • Challenges and requirements to scale: Convincing & upskilling the workforce, adapting workflows, integrating with the CRM & new data pipelines
  • What are the benefits and disadvantages of working in silos? Should use cases stay separated?
  • Marketing the idea and gaining buy in: How to convince senior management on the ROI
How is AR/MR revolutionizing certain enterprise use cases?
  • Explore how AR/MR is being used for different enterprise verticals and applications
  • ROI: Why it’s so important and how you can measure it
  • Assess the key challenges to integrating and scaling AR/MR and how companies are overcoming them
VR for enterprise: Expanding the horizons
  • VR-specific enterprise applications
  • Headsets and scalability – How does it work?
  • Upcoming opportunities for VR in the workplace
XR in the context of Industry 4.0
  • VR or AR/MR: Which technology suits which use case in the factory setting?
  • IoT, digital twin and robotics – Enhanced XR experience and feedback with complementary technologies
  • How has XR in manufacturing propelled different industry verticals into the new digital age?
CONSUMER XR
The future of immersive entertainment
  • Immersive films, TV and broadcast – What does the future look like?
  • Content focus: What are consumers looking for? What content is out there? How can we find out?
  • Distribution of entertainment: What has been tried and what were the lessons?
  • VR or AR? What data do we have to guide decision around platforms, content and distribution going forward?
Consumer AR: Moving from fun feature to daily essential
  • What are the best forms of AR for different use cases? (marker-based, markerless, projections and superimpositions). When is mobile, HMD or something else best suited?
  • Looking ahead to the future of AR, what should it look like?
  • Will we migrate from mobile to glasses and audio? How are companies planning to overcome legal & social barriers?
  • How do we normalize AR into daily life?
The explosion of large-scale location based virtual reality
  • A glance at 2019: How did the LBVR experience market develop?
  • What’s the feedback on LBVR for raising awareness? How many and who are we reaching?
  • Looking ahead to 2020 and beyond: How will top quality LBVR experiences change with time?
Optimizing the delivery of content in a fragmented ecosystem
  • Find the right tech for the content you’re creating: Focus on what the customer has to gain
  • Consider the quality of the content versus the cost – Does it need to be beautiful or fit for purpose?
  • Ensure the longevity of your content & business by finding the right distribution partners – How do the users of different platforms or distribution channels differ? Who do you want to target?
Gaming focus: Trends, challenges, solutions & opportunities for VR gaming
  • VR vs. traditional gaming studios – What’s the difference in development?
  • What content works and how can we pinpoint favorite games?
  • How do we optimize game quality for different VR platforms?
  • VR uptake & headset use: What’s needed for in-home gaming to take off?
Social XR: What does it mean for the industry?
  • How is this happening, what are the hurdles and who’s leading the way?
  • What are the possibilities for socialized XR?
  • What do we know about ethics and privacy and socialized XR?
C.A.V.E.s and 3D screens – Is there a future?
  • History and use cases for large-scale installations – What are the costs and benefits?
  • How are these installations used today and what are the alternative technologies for the same job?
  • What is the future of these large installations, how is this industry evolving?

DAY 1, DECEMBER 12

8AM – 6PM, FOLLOWED BY NETWORKING DRINKS


UNLEASH THE POWER OF XR
XR industry low down: Will 2020 be ‘The Year’?
  • Global adoption figures and XR market hotspots
  • Is there really a consumer marketplace for VR & AR/MR yet?
  • How widespread is enterprise penetration? Which sectors are leading the way?
  • What’s holding up growth? Hear what’s needed to trigger market momentum
  • Will we see household penetration in 2020? Who’s best placed to deliver it?
Hardware outlook – What are the latest advances, and what do they tell us?
  • Learnings from the past 5 years, forecast for the next 5
  • Transformation of HMDs: Do we know the priorities from the user perspective on cost vs. form factor vs. quality vs. comfort?
  • Evolution of inputs and outputs – what are customers demanding? What else must we learn about the human body for progress in this space?
  • Comparison of the mobile versus wearables markets: Relative investment, timescales, adoption patterns and future outlook
Software development: How will it come together?
  • What are the major growth markets in XR software? How are outcomes quantified?
  • Processing power: How will high quality, zero latency experiences become readily available?
  • How will drag and drop apps / plug and play devices need to be supported by software on a wider scale?
  • Plug in focus: How are start-ups supporting niche end user requirements with plug ins?
  • What is the link between hardware and software? Is there a leading development platform?
Are investors done with XR?
  • What does the XR investment landscape look like now? Is investment really waning?
  • Where are the growth areas? How are investors seeing the next 5 years playing out?
  • Who has secured investment in the last 12 months… and why?
  • How can startups and investors best work together to drive the XR industry forward?
Utilizing data to drive superior customer experience
  • How do different industry verticals define customer experience? (e.g. Retail, LBE, Healthcare, Automotive)
  • Which data types are sensitive and must we avoid storing or find alternative feedback methods? What are the legal and social barriers involving collection of data?
  • What types of feedback and data should we store and share for the benefit of the XR industry?
  • Where should we focus our R&D efforts for enhanced UX going forward? (killer content, eye/motion tracking, spatial/facial mapping, rendering, latency, plug & play, all of them?)
The chicken & egg problem: Business models for content creators
  • What models are out there for the monetization of XR content?
  • What are the relative costs of different content types? (e.g. film, gaming, social, educational, enterprise, etc.)
  • Importance of data & feedback: How are you tracking the success of your content and how can you improve?
  • Approaches for small business longevity: Diversifying content and forming partnerships
How are different markets approaching XR?
  • Where are the global XR tech hubs?
  • How do different global consumer markets differ in terms of price point and appetite for new tech & content?
  • Where are we seeing investment growth globally and who are the ones to watch?
  • How does competition and marketing approach differ across North America, Europe and APAC?
Intellectual property: Establishing clarity for beneficial partnerships
  • The value of IP – What are the examples within the XR industry?
  • Where do contracts need to be clear on IP when working in partnerships within the consumer entertainment or enterprise verticals?
  • Piracy of content and how to avoid it in your business
The future of engines: Fit for purpose?
  • The shift from game engines into the enterprise sector – what are their priorities and customer conflicts?
  • Why aren’t new custom engines being delivered for the enterprise market?
  • The emergence of citizen development: Why are businesses creating their own apps? How will this impact the XR ecosystem?
  • How will developer apps propel the AR market forward?
XR and the digital transformation: Set your business up for success
  • Edge, cloud computing and 5G: What are the additional capabilities and implications for XR?
  • How will the Internet of Things and connected environments support XR?
  • Applications for AI, machine and deep learning in enterprise & consumer XR
Virtual humans, avatars and influencers: Their role in society
  • The emerging trend of virtual celebrities: What are the reactions from the public?
  • Geographical differences in the acceptance of virtual influencers – what are the reasons behind this?
  • How can virtual humans be used for positive reinforcement of the value of XR?
  • Looking at avatars now and in the future

LIMITED DISCOUNT PASSES REMAINING – BOOK NOW TO SAVE $500

Book before Friday, September 21st to secure your $500 discount

DAY 2, DECEMBER 13

SEMINARS: 8:30AM-10AM and 10:30AM-12PM


HEALTHCARE SEMINAR
DESIGN, VISUALIZATION & PRODUCT DEVELOPMENT SEMINAR
Driving patient experience in the healthcare sector
  • The future of healthcare – what do patients expect?
  • How can XR be used in different ways to provide better customer experience and to give providers of care the competitive edge?
  • Overcoming challenges: How can vendors better support the needs of healthcare providers?
Vision of the future: Design, visualization and the metaverse
  • Different applications for different industry verticals: What are the common benefits?
  • How are different industries approaching XR as part of the digital transformation? What are the missing pieces?
  • How will AI, digital twins, machine learning, speech recognition, spatial anchors, tracked objects, cloud & edge computing etc. fit into the wider picture for design & visualization?
  • Which aspects of XR are internal R&D departments most focused on for greatest ROI?
XR as a B2B educational and marketing tool
  • Transforming the capabilities of medical education and marketing – How can XR be used to add value for current and potential customers?
  • What virtual assets are required for unique, branded experiences? What are the challenges in adopting and using XR for this purpose?
  • What’s the ROI for companies selling products and services B2B?
Manufacturing and XR: Innovation for the now and future
  • Shift left for design and visualization: Why the widespread adoption of XR across automotive and aerospace?
  • New and innovative use cases in manufacturing and the convergence of digital technologies
  • Integrating CAD and other design tools – What additional software & hardware capabilities are required?
  • End-to-end XR: How companies are holistically approaching the manufacturing process
VR as a therapy and pain relief tool – What’s the feedback?
  • Which conditions and diseases show promise for VR as a therapy tool?
  • How are healthcare professionals able to quantify or qualify results? What are the data collection restrictions?
  • Patient experience: What hardware and software improvements are desired for better care?
How apparel companies are using AR to bring design to the customer
  • Virtual fitting rooms, tailors and design customization: Ways in which AR can assist buyers
  • What are the benefits and challenges with putting design in the hands of customers?
  • How do apparel companies increase adoption and where’s the ROI?
XR in the age of digital pharma
  • Key trends in pharma and how this necessitates a digital revolution
  • Why AR & VR is perfect for producing a lasting impact in product promotion, education and training
  • How gamified, non-linear content is boosting the pharma industry
  • What are the challenges and how can vendors provide successful and/or competitive solutions going forwards?
Design & visualization: Proven ROI for the AEC industry
  • How XR can boost efficiency, reduce costs & improve sales
  • What are the pros and cons of pure digital prototyping with XR against fast prototyping with 3D printing?
  • How do AEC companies plan to scale and integrate XR into daily workflows and across the wider business? (3D assets, training, scaling)
  • What else is required to further enhance ROI in the AEC sector?
Writing the XR for healthcare rulebook
  • How do regulations, standards and ethics shape XR for healthcare development?
  • What measures are being taken to overcome hurdles to healthcare adoption?
  • What recommendations would healthcare professionals give to vendors wishing to move into this space?
XR as a tool to make sense of big data
  • What happened to the data of the ‘Big Data Revolution’ and how can we make better use of it?
  • Examples of how customer, business and competitor data can be best explored with XR
  • Benefits of multi-user XR data visualization
  • How can vendors and end users work together on finding the best technology for big data visualization?
TRAINING & EDUCATION SEMINAR
FUTURE THINKING SEMINAR
The huge growth of VR in simulating dangerous or expensive scenarios – What’s next?
  • Where the ROI is obvious, how much have companies actually invested in VR? (e.g. mining, energy, construction, defense, oil & gas)
  • Challenges associated with XR adoption: What else is required for enhanced user experience?
  • Is sound or the sense of touch mandatory for a fully immersive experience?
  • What’s next? Are current solutions fit for purpose or can vendors provide better solutions?
Where is the market demand and where are the gaps for start-ups to exploit?
  • Hear where the primary market demand is for new tech, solutions and experiences
  • Which areas should you avoid? Where is there oversaturation?
  • Know the market you are trying to break and make sure you’re not solving a problem that’s already been solved
  • What’s stopping the technology advancing as quickly as it could be? What opportunities does this provide?
Manufacturing and manual work: The killer app for mixed reality?
  • The growth in intuitive applications for MR: Using hands and tools in the workplace
  • Using human interaction with objects to drive innovation in XR for relevant verticals
  • How MR is bringing ROI to enterprises
  • What are the barriers to widespread adoption of MR in enterprise?
Ecosystem R&D: Where is the innovation coming from?
  • Enterprise segment: Which solutions are companies developing internally?
  • Consumer entertainment: Which aspects of XR is the entertainment sector driving forward?
  • Global tech players: How are tech giants propelling the industry into the future?
  • Start-ups & universities: What can we learn from some of the cutting edge smaller players?
  • What must the industry collectively do to ensure the technology prevails?
How is the wider industry adopting XR for soft skills training?
  • Hear working examples of how VR is already changing the face of soft skills training
  • Efficiency versus efficacy – using VR for training undoubtedly saves time and money… but how good is it as a training tool, really?
  • What are the challenges and limitations? Where are the biggest productivity gains coming from?
  • What’s the place of AR/MR – is it best placed for training, real-time worker guidance, or both?
Expanding the talent pool for a growing market
  • Where are the major skills gaps in the ecosystem?
  • What work is being done to fill positions in recruit into XR at the school, university and workforce level?
  • Movement of knowledge: Are developers and skilled workers being recruited effectively across gaming, entertainment and enterprise?
  • The problem with job titles: Should companies standardize the identity of XR workers?
The explosion for XR for enhancing sports performance
  • Different use cases for XR in sports performance training
  • How are major sport teams adopting XR? Benefits for players and coaches in a training context
  • Which XR technologies or apps have sports teams adopted, and why? What are their distinct benefits for the type of training?
  • What can vendors do to support the wide-ranging use cases in sports?
Hardware and software – Moving towards a clear and connected future
  • Where is the most interesting innovation coming from in hardware and software?
  • Investment landscape: What emerging technologies are people investing in for now and the future? How are they connected?
  • What work needs to be done to better standardize the industry and prevent a walled-garden effect?
  • How can makers make a realistic roadmap for the future?
The educational sector as a promising market for XR
  • What types of content are particularly compelling?
  • Where is the ROI for a school, university or workforce using VR for education?
  • Are there specific use cases where XR supersedes alternative educational methods?
  • How does the audience (age, gender, disability, ethnicity) affect the acceptance of XR as an educational tool?
Using XR for those who need it most and driving great impact on global issues
  • How XR can be used by non-profits and enterprises in developing countries for greater impact on global issues
  • Case studies on using visualization tools (3D walk-through and VR) for social housing designs
    • Showcasing to community members early-on in design for their feedback and better understanding of their future home
    • Raising awareness to government / investors for buy-in on fundraising
  • What does the future look like for innovations in VR for pioneering solutions for global issues?
RETAIL & CONSUMER SEMINAR
GAMING SEMINAR
The retail sector as a leader in customer engagement
  • 2019 has seen huge leaps in consumer AR development – but how many are adopting?
  • Browser, app, location or store-based? What experiences are people engaging with?
  • How is ROI measured and how can vendors prove this for enterprises?
Gaming content – Who likes what and how can we monetize?
  • AR vs. VR gaming market – What evidence supports that either will stick?
  • Data is your friend: Build a picture of who is playing, in which platform, what they like, and why… for future success!
  • How user experience feeds into gaming – What elements of traditional gaming are best enhanced with XR?
How NIVEA wants to take their consumer experience and marketing with AR to the next level
  • Understand how the AR strategy of NIVEA has been developed and how it looks
  • Learn about the challenges which have been faced internally and how they can be tackled
  • Discover how a low-involvement physical product can be enriched via AR and see first cases
The relationship between tech innovation, sales and gaming
  • What are the key features of a successful game and how can VR or AR enhance the experience?
  • How will next generation XR hardware and software boost gaming performance?
  • Can we expect an untick in immersive gaming in line with tech innovation or will other barriers to adoption need to be overcome? What are they?
Maximizing ecommerce sales through XR: How can we do it?
  • How is AR being used to help customers make decisions online?
  • What are the limitations of the tech? What’s the ideal scenario for XR-driven ecommerce and how can we get there?
  • Maximizing sales: What strategies are being used to increase adoption, engagement and ROI?
What can VR Esports tell us about the wider VR gaming community?
  • What are esports gamers’ favorite games? What game formats lend themselves to esports?
  • Social playing: Who plays, who spectates? Can esports be used to raise the profile of VR gaming?
  • Monetization models and lessons learned from the esports sector
Improving ROI through seamless experiences: Beauty sector case study
  • Meeting customer expectations through technological advancement
  • What are the hardware and software challenges to be overcome in producing accurate XR experiences for beauty customers?
  • Working with partners vs. R&D – What are the pros and cons and what is preferred?
  • Future aims and steps to get there
The rise of the franchised experience – Is brand the key to success?
  • Pokémon, Game of Thrones, Harry Potter and Star Wars – The trend of using popular branded experiences to raise the profile of XR
  • What formats do these experiences take and what is their expected longevity?
  • Considerations around IP: How to successfully partner with a known franchise
  • How is success measured and what can we learn?
Try before you buy: Customer experience driving XR adoption in the travel and leisure industries
  • How do companies in the leisure sector use XR to effect?
  • What are the driving forces? Competition, reputation, customer experience?
  • Future planning – What do the travel & hospitality industry need from vendors for seamless experiences?
The future of AR gaming: Converging technologies for enhance experience
  • How could converging technologies (e.g. spatial mapping) feed into AR gaming experiences?
  • Multiplayer AR gaming – What games are out there? Which software tools could enhance the experience?
  • What does the future look like for AR gaming?  Will playing on AR HMDs be feasible?
LOCATION BASED SEMINAR
DIVERSITY SEMINAR
Location based entertainment – Perspective from an industry leader
  • What games, experiences and formats have been popular?
  • Are there still challenges for the sector?
  • Customer feedback and data: How are the development of enhanced inputs and outputs feeding into a seamless UX for LBE?
  • How to make an experience stand out from the crowd – get returning customers who spread the word
Social factors contributing to XR adoption
  • Fear of the unknown: What makes XR scary for some and what are the most important things to get right?
  • Data privacy: What data can and can’t we collect about users for improving business?
  • Diversity and inclusion have proven ROI for businesses: How can we project this concept onto the consumer market?
  • Strategies for introducing XR to different customers and community groups
Location based enterprise, training & education: A growing market, but why?
  • What is fundamentally attractive about location-based experiences?
  • What lessons have been learned from customers since early LBE attempts and what is the focus now?
  • Education, healthcare & retail: Novel & emerging location-based experiences
  • With a high capex, what business models provide success for location-based businesses?
Cultivating XR adoption in today’s multigenerational workplace
  • Today’s workforce has 4+ generations – How do they differ and what impacts their acceptance of technologies?
  • How can XR be used positively for employees and customers and what are the sensitivities to be aware of?
  • What techniques and training programs have been successfully used for multigenerational integration across organizations?
Business models for location based XR providers
  • Which locations lend themselves to great customer engagement?
  • Finding content for location based experiences: What are the different types and reasons for selecting certain formats? What data supports this?
  • Diversifying and experimentation vs. focused experiences: Weighing up the pros and cons
Diversity in storytelling: Designing characters for a diverse audience
  • Games and entertainment content contribute to reinforcing D&I – How can content creators take the lead?
  • Is AI racist and/or sexist? How can we build more diverse software tools?
  • How can storytelling and communication in XR be used to break down barriers?
Location based entertainment from a real estate perspective
  • Customer focus: How do the trends of eCommerce, Netflix, shared experiences and work-life balance drive LBE?
  • What ROI does LBE bring to established locations (malls, amusement parks, theatres)?
  • VR pop-ups vs. established locations: Is LBE here to stay?
Grassroots diversity – Building the XR ecosystem from the ground up
  • Is a diverse XR workforce being trained & recruited? What are the barriers to inclusion?
  • What social reasons underpin non-equal funding?
  • What initiatives exist to make XR more accessible and diverse?
  • How can underrepresented groups provide vital input into the ecosystem?
XR at live events: Adding a new dimension to the experience
  • The power of added experience for customers and spectators in the era of social interactivity
  • Sports, concerts, theatre and brand events: Where can audio, visual or social XR enhancements massively enhance experience and what are the best use cases?
  • What are the challenges surrounding XR engagement that still need to be overcome?
The role of culture and heritage in immersive experiences… And vice versa
  • Best use cases so far and some of the likely innovations going forward
  • Content focus: What are consumers looking for? What content is out there? How can we find out?
  • The role of culture & language in XR distribution
  • What role can people from different backgrounds play in increasing XR adoption?

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DAY 2, DECEMBER 13

TRACKS: 1PM-4:30PM


ENTERPRISE XR
Investment trends in enterprise XR – where’s the money going, and why?
  • Who’s investing in enterprise XR? Where are the biggest opportunities for growth?
  • Is there a pattern in tech and content investments and what does this mean for enterprise adoption timelines?
  • Can startups still succeed in this space? Do the well-publicized collapses in the last 12 months point to a downward trend or something different?
  • Which specific industries, technologies and applications for XR are attracting the most activity from the institutional and corporate VC communities?
Putting customers first: Finding the right technology for the right use case
  • What factors guide the decision-making process for adoption of the new technology?
  • Using training as a case study:
    • When to use CGI, VR or 360 video?
    • What technologies are best for soft skills and hard skills?
    • When is investment in XR not worthwhile?
    • Where can VR, AR or MR be use for maximum effect?
  • How to get a well rounded view of the value of different technologies
The XR pipeline: Planning for now and the future
  • What assets do we have now and what are we missing?
  • Which technologies will make sense in 1, 2, 5 and 10 years time?
  • How will we build a data and workflow pipeline to fit the pace of the digital transformation?
Improving vendor-enterprise partnerships: The enterprise XR adoption process
  • The first objective is proving the value of XR – Why is this challenging?
  • What are the costs, products, needs, compliance, contracts and certifications that need to be considered?
  • Niche versus turnkey solutions: Pros and cons in the context of partnerships
From POC to scale – How do we get there?
  • Challenges and requirements to scale: Convincing & upskilling the workforce, adapting workflows, integrating with the CRM & new data pipelines
  • What are the benefits and disadvantages of working in silos? Should use cases stay separated?
  • Marketing the idea and gaining buy in: How to convince senior management on the ROI
How is AR/MR revolutionizing certain enterprise use cases?
  • Explore how AR/MR is being used for different enterprise verticals and applications
  • ROI: Why it’s so important and how you can measure it
  • Assess the key challenges to integrating and scaling AR/MR and how companies are overcoming them
VR for enterprise: Expanding the horizons
  • VR-specific enterprise applications
  • Headsets and scalability – How does it work?
  • Upcoming opportunities for VR in the workplace
XR in the context of Industry 4.0
  • VR or AR/MR: Which technology suits which use case in the factory setting?
  • IoT, digital twin and robotics – Enhanced XR experience and feedback with complementary technologies
  • How has XR in manufacturing propelled different industry verticals into the new digital age?
CONSUMER XR
The future of immersive entertainment
  • Immersive films, TV and broadcast – What does the future look like?
  • Content focus: What are consumers looking for? What content is out there? How can we find out?
  • Distribution of entertainment: What has been tried and what were the lessons?
  • VR or AR? What data do we have to guide decision around platforms, content and distribution going forward?
Consumer AR: Moving from fun feature to daily essential
  • What are the best forms of AR for different use cases? (marker-based, markerless, projections and superimpositions). When is mobile, HMD or something else best suited?
  • Looking ahead to the future of AR, what should it look like?
  • Will we migrate from mobile to glasses and audio? How are companies planning to overcome legal & social barriers?
  • How do we normalize AR into daily life?
The explosion of large-scale location based virtual reality
  • A glance at 2019: How did the LBVR experience market develop?
  • What’s the feedback on LBVR for raising awareness? How many and who are we reaching?
  • Looking ahead to 2020 and beyond: How will top quality LBVR experiences change with time?
Optimizing the delivery of content in a fragmented ecosystem
  • Find the right tech for the content you’re creating: Focus on what the customer has to gain
  • Consider the quality of the content versus the cost – Does it need to be beautiful or fit for purpose?
  • Ensure the longevity of your content & business by finding the right distribution partners – How do the users of different platforms or distribution channels differ? Who do you want to target?
Gaming focus: Trends, challenges, solutions & opportunities for VR gaming
  • VR vs. traditional gaming studios – What’s the difference in development?
  • What content works and how can we pinpoint favorite games?
  • How do we optimize game quality for different VR platforms?
  • VR uptake & headset use: What’s needed for in-home gaming to take off?
Social XR: What does it mean for the industry?
  • How is this happening, what are the hurdles and who’s leading the way?
  • What are the possibilities for socialized XR?
  • What do we know about ethics and privacy and socialized XR?
C.A.V.E.s and 3D screens – Is there a future?
  • History and use cases for large-scale installations – What are the costs and benefits?
  • How are these installations used today and what are the alternative technologies for the same job?
  • What is the future of these large installations, how is this industry evolving?

DAY 1, DECEMBER 12: CONFERENCE

Visionary talks and panels from companies and individuals leading the charge in XR hardware, software, content development and application

DAY 2, DECEMBER 13

Discover how thought-leaders across different verticals, applications & structures are tackling the challenges associated with XR integration, scale & adoption. Deep dive into the best use cases emerging for XR across enterprise and consumer applications.

MORNING: SEMINARS

Vertical specific seminars, sessions & networking

AFTERNOON: TRACKS

Two tracks, separating consumer and enterprise industry interests

Healthcare

Design, Visualization & Product Development

TRACK #1: ENTERPRISE XR

Location based

Training & Education

Gaming

Future Thinking

TRACK #2: CONSUMER XR

Retail & Consumer

Diversity

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