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VRX Conference & Expo VRX Conference & Expo April 10-11, 2019|The Netherlands

Confirmed Speakers for April 2019

A world-class line up of VR, AR & MR experts will share their experiences, stories, market insights and strategies to provide you with the tools to succeed in this dynamic market. Stretching across immersive tech, enterprise, gaming, consumer entertainment and investment, these industry leaders have a wealth of knowledge to support the growth of your business.

Felicia Williams
Facebook

Felicia Williams

Head of Product Design - Social VR London

Aleissia Laidacker
Magic Leap

Aleissia Laidacker

Interaction Director

Herve Fontaine
HTC Vive

Herve Fontaine

Vice President Virtual Reality B2B and Business Development

Tim Scanlon
ABB

Tim Scanlon

Vice President Customer Experience & Innovation

Greg Ivanov
Google

Greg Ivanov

Head of AR/VR/Lens Partnerships (EMEA)

Sergio Barrera
Virtualware

Sergio Barrera

Co-Founder & CTO

Maria Courtial
Faber Courtial

Maria Courtial

Managing Director

Coen Sanderink
Heijmans

Coen Sanderink

Business Developer Digital Infra

Amir Rubin
Sixense Enterprises Inc.

Amir Rubin

CEO

Amber Alexander
AECOM

Amber Alexander

Visualisation Specialist

Josh Naylor
Unity Technologies

Josh Naylor

Evangelism Lead, EMEA

Cecile Tezenas du Montcel
HP

Cecile Tezenas du Montcel

EMEA VR Business Development Manager

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities


Terry Schussler
Deutsche Telekom

Terry Schussler

Director, Immersive Technology

Jill Spaeh
BASF

Jill Spaeh

Global Virtual Design & Construction: BIM Integration & Training Specialist

Asha Easton
ImmerseUK

Asha Easton

KTN Manager

Dave Haynes
Vive X

Dave Haynes

Director, Europe

Jolyon Leonard
Force Field XR

Jolyon Leonard

Creative Department Manager

Christian Rouffaer
International Committee of the Red Cross (ICRC)

Christian Rouffaer

Head of Unit - Virtual Reality

Tomas Gillo
nDreams

Tomas Gillo

VP of Development

David Johnston
BBC

David Johnston

Senior Product Manager VR/AR

Hannah Blair
Deutsche Bank / VR Calm

Hannah Blair

Software Developer / Founder

Sjoerd Mangnus
Heijmans

Sjoerd Mangnus

Program Manager Digital Construction

Stephanie Llamas
SuperData, a Nielsen company

Stephanie Llamas

VP of Strategy & Head of XR

Chris Koomen
KLM

Chris Koomen

Product Owner VR

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities


Jan Pflueger
Audi

Jan Pflueger

Center of Competence for Augmented and Virtual Reality

Andre Vrignaud
Mozilla

Andre Vrignaud

Head of Mixed Reality Platform Strategy

Amy Peck
EndeavorVR

Amy Peck

Founder/CEO

Clemens Wangerin
vTime

Clemens Wangerin

Managing Director

Johan Hanegraaf
Mecanoo Architecten

Johan Hanegraaf

Design Technology Specialist

Sol Rogers
REWIND

Sol Rogers

Founder and Chief Executive Officer

Julieta Moradei
ARUP

Julieta Moradei

Structural Engineer

Deborah Papiernik
Ubisoft

Deborah Papiernik

SVP, New Business Development, Technology and Strategic Alliances

Simon Benson
Realised Realities Limited

Simon Benson

Founder

Erkut Ekinci
Hugo Boss

Erkut Ekinci

Head of Information Technologies

Kevin Williams
KWP Limited

Kevin Williams

Director

Eamonn Carey
TechStars London

Eamonn Carey

Managing Director

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities


Simon Barratt
Cooperative Innovations

Simon Barratt

CEO & Co-founder

Muki Kulhan
Muki-International, Ltd.

Muki Kulhan

Executive Digital Producer

Jedrzej Jonasz
Mythical City Games

Jedrzej Jonasz

CEO

Jocelyn Weiss
OZWE Games

Jocelyn Weiss

Technical Director

Professor Rab Scott
University of Sheffield AMRC with Boeing

Professor Rab Scott

Head of Digital

Markus Herbig
BMW

Markus Herbig

VR Specialist

Cederik Haverbeke
The Park Playground

Cederik Haverbeke

Chief Technology Officer

Joe Williams
LADbible Group

Joe Williams

Immersive Lead

Cezara Windrem
AARP Innovation Labs

Cezara Windrem

Innovation Catalyst, Head of VR

Alexander Erdyakov
Fibrum

Alexander Erdyakov

Business Development Director

Pippa Bostock
University of Portsmouth

Pippa Bostock

Collaboration Manager, Creative and Cultural Industries

Tony Pearce
Reality Clash

Tony Pearce

Co-Founder

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities


Julio Cesar Bolivar Lopez
Bayer

Julio Cesar Bolivar Lopez

R&D IT Innovation Consultant

Andreas Juliusson
Fast Travel Games

Andreas Juliusson

Marketing & Communications Manager

Nick Nigam
Samsung Next

Nick Nigam

Principal

John Cassy
Factory 42

John Cassy

Chief Executive Officer

John Foster
Factory 42

John Foster

Design Lead

Elisha Karmitz
mk2

Elisha Karmitz

CEO

Sarah Ellis
Royal Shakespeare Company

Sarah Ellis

Director of Digital Development

Ilmars Osmanis
Lightspace Technologies

Ilmars Osmanis

CEO

Anne McKinnon
The Boolean

Anne McKinnon

VR/AR Consultant

Kim-Leigh Pontin
Sky VR

Kim-Leigh Pontin

Creative Interaction Director

David Varela
MTC

David Varela

Technology Manager - Advanced Visualisation (AR/VR/MR)

Dr. Niels Bogerd
SenseGlove

Dr. Niels Bogerd

COO

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities


Andy Lanning
Magic Leap

Andy Lanning

Executive Creative Director

Colin Davis
Nexus Studio

Colin Davis

Executive Producer – Interactive Arts

Esther Delignat
Oxford Capital

Esther Delignat

Investor

Sam Gage
Independent

Sam Gage

Virtual Reality Developer

Daniel Dyboski-Bryant
Coleg Menai

Daniel Dyboski-Bryant

Project Lead - Exploring VR in Further Education, Language & Remote Learning

Pieter van Gent
BASF

Pieter van Gent

Global Virtual Design & Construction Team, Construction Chemicals

Richard van Heijningen
Philips Research

Richard van Heijningen

Philips Group Innovation

Mark Sage
The AREA

Mark Sage

Executive Director

Roman Rappak
Mirocolabs

Roman Rappak

CEO

Petr Havel
MSD

Petr Havel

Associate Director Structured Experiments

Amir Rubin

CEO,
Sixense Enterprises Inc.

Read more

VRX: Tell us a little more about your role in the XR industry

AR: I have been in the immersive computing industry for over 25 years with a focus on products that deliver powerful new ways for organizations to engage, teach and train their customers and employees.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

AR: One of the biggest challenges I see that affects the adoption and use of VR/AR/MR is the fact that there is no standardization for headsets and input devices. Currently, each HMD/input device has its own API and functions off of a closed platform.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

AR: 1. An affordable, all-in-one, mobile headset needs to become the standard, with full position and orientation controllers that provide full-presence VR or AR. That, in turn, will attract a significant install base and enable economies of scale in the industry.
2. By providing economy of scale as described above, developers will be more enticed to develop the killer app(s) that will support the continuous growth of the VR/AR industry.
3. The next generation hardware will come with full-body motion capture and haptics that will allow for the development of more intuitive and therefore effective solutions in VR/AR.

VRX: What key topics are you most interested to find out more about?

AR: I am most interested in learning more about the adoption of VR and AR technologies in the European market so that we can better understand how we can bring our immersive computing solutions, like VR/AR, to the industries that we are focused on (healthcare, education/training, LBE) in that region. We are looking forward to learning about the various go-to-market strategies that different players in Europe are using. This will be a key takeaway for us.

VRX: What aspect of VRX Europe are you most looking forward to?

AR: I am looking forward to getting familiarized with the adoption of VR/AR tech in Europe and understanding what companies in the industry are interested in doing and how Sixense can adapt our solution to fit their needs.

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Christian Rouffaer

Head of Unit - Virtual Reality,
International Committee of the Red Cross

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VRX: Tell us a little more about your role in the XR industry

CR: Created and manage the first ever internal XR production unit within a humanitarian organisation

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

CR: Production cost for non-profit organisations. We stopped outsourcing 90% of our production for this reason.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

CR: This is what I want to learn during the VRX Europe!

VRX: What key topics are you most interested to find out more about?

CR:

  1. New hardware solutions for VR and AR
  2. Exchange of experience on the question of outsourcing/insourcing
  3. Use of video game technologies by non-gaming companies

VRX: What aspect of VRX Europe are you most looking forward to?

CR: To better understand the current and future trends in the industry. To open the dialogue between the XR industry and the non-profit sector as equals and not as client/suppliers

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Jan Pflueger

Center of Competence for Augmented and Virtual Reality,
Audi AG

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VRX: Tell us a little more about your role in the XR industry

JP: As coordinator of the “Center of Competence for AR & VR” at AUDI AG, I am driving innovation and activities regarding Augmented and Virtual Reality solutions of the company.

My main interest, however, is the XR ecosystem as a whole. I see myself as a connector between the partially detached areas and with my activities I want to shape future solutions together with the network partners.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

JP: From an enterprise view with a traditional product development process we have a big challenge right at the starting point of the XR journey. A seamless data process is one of the main topics we have to solve – single preparation of XR stories does not help to integrate new possibilities into the business processes. The question is: are we able to deliver the right information in a correct manner?

For sure you also have to care about acceptance of new technologies which has quite a lot of different aspects starting with creating the user experience and not ending, especially in a regulated environment such as Germany, with socio-economic questions about how will this influence the way we work in future.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

JP:

Without emphasizing a special technology my general expectation is as follows:

  • Maturity of solutions in general and upcoming platform services helps for a better integration.
  • Content creation for XR will be possible for those who are experts for content without the need for a coding background.
  • Amalgamation of formerly separate technological areas leads to a seamless experience and supports the overall acceptance

VRX: What key topics are you most interested to find out more about?

JP: One of the main purpose of XR technology is information delivery. How will data be generated and information be linked in the future and how can we derive the context we as users are in?

I call it Dynamic Virtual Twin in which “Dynamic” brings in the difference and acts as a connector and enabler between us, the real and virtual world.

VRX: What aspect of VRX Europe are you most looking forward to?

JP: VRX is a great place to get in touch with experts and discuss new and disrupting approaches as well as get insights how other areas are dealing with their challenges and how they solve it.

Register to join the discussions in Amsterdam

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities

Felicia Williams

Head of Product Design - Social VR London,
Facebook

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VRX: Tell us a little more about your role in the XR industry

FW: I build and grow teams focused on the design of new products in VR and beyond. I’ve been working in this space for more than a decade and love the challenges that come with forging new experiences that can transform communities for the better all over the globe.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

FW: Broad cultural acceptance of new technology takes time. Humans tend to shy away from the unfamiliar and a big part of the puzzle to unlocking the potential these technologies have for communities is to introduce them in small, impactful ways that show positive promise – especially those that solve core needs that aren’t well met with current technology.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

FW: Medicine, education and art. Take the same 3D data from any of the previous industries that you might experience in a 2D paradigm (in a book, on computer screen, tablet or phone) and now experience it in native 3D presentation (fully volumetric, at scale and in context) and your understanding of it is vastly unlocked. These technologies have so much potential when it comes to creating experiences that can increase our empathy and understanding of complex multi-dimensional problems, it’s staggering.

VRX: What key topics are you most interested to find out more about?

FW: I’m particularly interested in how these technologies are helping communities outside of the West to solve their needs and unlock their potential.

VRX: What aspect of VRX Europe are you most looking forward to?

FW: Meeting and talking to the incredible community of people that both build and celebrate XR tech!

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Jill Spaeh

Global Virtual Design & Construction: BIM Integration & Training Specialist,
BASF Construction Chemicals

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VRX: Tell us a little more about your role in the XR industry

JS: As an implementer of training and communications for a large chemical manufacture of construction products, I see XR as a major part of educating those involved in the construction industry; from the design side all the way through the implementation of construction.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

JS: For many reasons, construction is slow in adapting new technologies. It is important that the 3D BIM models are developed and maintained correctly for the VXR to perform as it is intended.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

JS:

  1. The ability to use existing and arising innovations. Such as laser scanning to produce accurate and detailed models of existing architecture and infrastructures.
  2. The increase in transparency, allowing for faster and safer construction
  3. The next wave of construction professional has grown up with these technologies, therefore uptake will accelerate.

VRX: What key topics are you most interested to find out more about?

JS: How others are adapting and solving the challenges of training and implementation of VXR in their work environments

VRX: What aspect of VRX Europe are you most looking forward to?

JS: The newest evolution of products in the VXR industry.

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Hervé Fontaine

Vice President Virtual Reality B2B and Business Development,
HTC Vive

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VRX: Tell us a little more about your role in the XR industry

HF: At work, VR has the power to transform many work processes or ways of working, it makes learning by doing accessible at large scale and low cost, engineers can work on virtual prototypes instead of building physical ones, it will also allow collaboration between distant teams to get close to what you do in usual face to face meetings. All those use case take time to build and refine and I have been building close partnerships between HTC Vive, large software solution companies like Dassault Systemes, Siemens or new VR pure players such as Innoactive, Simforhealth, Immersive Factory and large corporate customers to help them leverage on VR to solve their own industry challenges.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

HF: Making it easy for large scale deployment is probably the most important thing right now. Until last year, the market was dominated by Proof of Concepts but now an increasing number of companies want to deploy in their business lines just like another IT solution. Their focus is shifting to Data confidentiality, software stability, easy operation behind their firewall, cross country support so they can scale using their existing internal processes. At HTC Vive, we launched last year the Enterprise Advantage Service Pack to cover all those specific requirements for enterprises and we are seeing a growing market traction.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

HF: We are just in the first generation of VR headsets and we can expect key technology improvements every two to three years as we have seen in the smartphone industry at the beginning. Enterprises show a strong demand for hand gesture control so that anyone can use VR intuitively without having to learn how to use hand controllers. Augmented VR, which is a type of mixed reality will allow to recognize and warn you about obstacles in your space so you can easily use VR for a meeting anywhere without the need of a room set-up, those kind of improvements all go in the direction to make the use of VR more intuitive. I am also a strong believer in real time volumetric video capture for the mass, working with avatars of your colleagues is fine for early adopters but people love to feel other people. Mass producible depth cameras for volumetric capture are improving fast and I believe this will bring a lot of first timers to VR.

VRX: What key topics are you most interested to find out more about?

HF: I am always thinking about how to help grow scalable use cases, we can see already some of those in manufacturing industry, architecture, healthcare, education, or even the service industry where simulation training is growing fast. I try to listen to what partners are trying to achieve, checking opportunities where we could help accelerate as a business partner and sometime as well as a co-development partner through our Vive X start-up acceleration programme.

VRX: What aspect of VRX Europe are you most looking forward to?

HF: Many Enterprise VR users come and share their experience and expectations with all parts of the XR industry, so we are very grateful for VRX to this year’s European edition.

Register to join the discussions in Amsterdam

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities

Professor Rab Scott

Head of Digital,
University of Sheffield AMRC with Boeing

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VRX: Tell us a little more about your role in the XR industry

RS: As Head of Digital at the AMRC, our role is to derisk adoption of new technologies by manufacturers. Part of the toolset that we are introducing these companies to is XR. We’ve been working in the field for nearly 20 years and have the knowledge and experience to help the manufacturers see through the hype and discover how to extract true commercial value through the adoption of XR

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

RS: The biggest challenge that we are faced with is the business case. We are consistently asked “What is the ROI of VR and AR?” to answer this we demonstrate how we have worked with companies of all sizes adopt this technologies and the financial value they have achieved. The other challenge is how to drive enterprise-wide adoption – too often XR projects are local ‘pet projects’ which can’t be scaled effectively.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

RS: The biggest opportunities and innovations are in the improved performance of devices and in the interface designs for interacting with XR experiences.

The three things which will take the industry to the next level are; automation of the authoring and deployment process – too often this is a very manual ‘craft’ – software developers need to take this manual intervention of routine tasks out of the process; improved ergonomics of devices – any next generation device need to be ‘frictionless’ to use with reduced setup times and being less obtrusive to the experience; better connectivity – 5G and the other next generation communication protocols will open up whole new experience possibilities.

VRX: What key topics are you most interested to find out more about?

RS: Key topics will be about the new ways different sectors are using XR and how manufacturing can learn from these sectors.

VRX: What aspect of VRX Europe are you most looking forward to?

RS: The diversity of sectors and users that will be there means that VRX is a great place to meet people, learn about the latest innovations and generally catch up.

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John Foster

Design Lead,
Factory 42

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VRX: Tell us a little more about your role in the XR industry

JF: I’ve worked in video game development for about 15 years. Over that time, I have worked on early AR projects such as Sony PlayStation’s EyeToy and Wonderbook, on almost every VR platform currently available, and on Apple AR Kit. I am currently working with the Magic Leap platform at Factory 42.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

JF: VR/AR/MR when done well speaks to the senses. Describing VR/AR/MR to a person is one thing, but that never comes close to actually putting a player into a virtual world so that they can experience it for themselves. I’ve seen many sceptics completely change their view once they have experienced such experiences first hand, so one of the challenges is finding ways for that first exposure to take place, so the value can be understood.

Another big challenge is the pursuit of the killer app. Every new platform needs software that provides something that is new, that cannot be found anywhere else, and that has the potential to eventually becomes indispensable.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

JF: Location based experiences are proving very successful and are starting to fill the role that video game arcades did 20 years ago, in providing experiences for the broadest audiences that cannot be found anywhere else.

Practical VR and MR within scientific, engineering and medical fields. Think there is a real opportunity for these comparatively new technologies to become the standard tools of these industries within a few years.

Longer term, the reduction of technology as a barrier. This means everything from lighter equipment, wider field of view, increased resolution, cable free communication, and a lower cost to entry.

VRX: What key topics are you most interested to find out more about?

JF: Social VR/AR/MR, location based experiences, and mainstream experiences for non-gamers.

VRX: What aspect of VRX Europe are you most looking forward to?

JF: Listening to what the other speakers have to say. The VR/AR/MR industry is moving so quickly, that there is always something new to learn from others working in this space.

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Markus Herbig

VR Specialist,
BMW AG

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VRX: Tell us a little more about your role in the XR industry

MH: I am in charge of the IT infrastructure for AR and VR at BMW.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

MH: The biggest challenges are to industrialize gaming hard- and software and integrate it in the processes of developing a car.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

MH: AR and VR saves us time in development. XR Applications help us to understand early states of cars and car experiences from the costumer point of view and evaluating new innovative concepts from the early beginning in design to final production and sales.

VRX: What key topics are you most interested to find out more about?

MH: We are looking for partners that can help us setting up our industrialized AR and VR platform to be able to create every VR and AR experience serving our development processes.

VRX: What aspect of VRX Europe are you most looking forward to?

MH: I am looking forward to meeting new potential partners and getting in touch with new innovative technologies for AR and VR experiences.

Register to join the discussions in Amsterdam

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities

Terry R. Schussler

Director, Immersive Technology,
Deutsche Telekom

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VRX: Tell us a little more about your role in the XR industry

TRS: I act as “boots on the ground” in the U.S. Silicon Valley as well as similar locations worldwide – looking for technology innovators in both the hardware and software space that Deutsche Telekom can partner with to collaborative create business. I’m particularly focused on how to get us from B2B pilots to B2C monetization while leveraging our investments in edge compute and 5G.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

TRS: Headsets, headsets, headsets. We are all waiting for the “holy grail” device to appear. However, in 2019, you will finally see a series of very capable tethered AR headsets that couple with mobile phones come to market. This will occur in parallel with the release of more powerful and use case or industry specific standalone devices.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

TRS: To accelerate the adoption of XR devices and use cases, we need to provide better infrastructure. In the short term, the deployment of edge compute hardware and software ecosystems will be key to enable the low latency required to offload certain compute functions for the devices. In the medium term, the ongoing rollout of 5G will provide the bandwidth, accurate indoor/outdoor location positioning services and improved network infrastructure access to enable both AR and VR mobile solutions. Finally, we will need to rethink the entire software ecosystem from an app-first siloed experience to a people first experience that integrates a personalized set of collaborative services to provide a fluid, durative and multiple frequency use consumer platform. This last task is going to take the industry quite a while (years).

VRX: What key topics are you most interested to find out more about?

TRS: ANSWER

VRX: I’m looking forward to seeing how developers are blending input modalities to create more fluid multi-modal user experiences. I’m interested in learning what topics are of more demand for the B2C space. And finally, I would like to explore how we can all work together to share the AR cloud through efforts such as the Open AR Cloud Foundation.

TRS: ANSWER

VRX: What aspect of VRX Europe are you most looking forward to?

TRS: Connecting with European innovators who are looking to drive B2B and B2C use cases from pilot to product in 2019.

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Clemens Wangerin

Managing Director,
vTime

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VRX: Tell us a little more about your role in the XR industry

CW: We run the world’s first cross-reality communications app, vTime XR, which also happens to be the most widely available social VR app of its kind. We’ve been doing that since 2015, and we’re continuously developing our apps, our technologies, and our features in order to delight our users and keep them coming back for more.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

CW: For mainstream consumer adoption, it’s the fact that it’s so experiential – you need to try it to really “get it” – at least that’s the case with VR. Mobile AR is a lot more accessible as it doesn’t require the user to do something alien to them – i.e. put on a headset or a pair of goggles.

Fundamentally, we believe the days of 2D flat panel displays are numbered, and that increasingly consumers will start appreciating, and eventually demanding, that content can be experienced by them in an immersive way, whether that’s through AR, VR. or MR.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

CW: On the hardware side we see great opportunities with the next generation of wearables and the forthcoming standalone wireless headsets.

The three things that will take the industry onto the next level are quite simply: 1) high quality apps that people love 2) engaging content and 3) revenue. The first you can measure based on store reviews. The second is whether your audience comes back for more. And the third, while obvious, is probably the hardest nut to crack.

VRX: What key topics are you most interested to find out more about?

CW: I’d love to hear more about what impact people think new technologies including Machine Learning, Voice and 5G/Edge will have on XR applications.

VRX: What aspect of VRX Europe are you most looking forward to?

CW: Hearing inspirational speakers, some good meetings, catching up with industry peers and the location of course.

Register to join the discussions in Amsterdam

Joe Williams

Immersive Lead,
LADbible Group

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VRX: Tell us a little more about your role in the XR industry

JW: I lead a dedicated Immersive team within LADbible group, primarily focused on weighing up the precision and possibilities of emerging technologies, assessing how they can be combined to form new entertainment propositions for our audiences, both digital and location based.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

JW:

  • The evolutionary pace of associated consumer electronics
  • Lack of broad awareness of XR
  • The noise of gimmick detracting from the entertainment potential

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

JW:

  • Cultural relevance
  • Social media platform continued deployment of XR functionality
  • Democratisation of XR asset development

VRX: What key topics are you most interested to find out more about?

JW:

  • Innovations across the many variables that will contribute to broader appeal of XR forms – 5g, eye tracking, ai, to name a few
  • Original IP creators
  • Location based immersive innovation

VRX: What aspect of VRX Europe are you most looking forward to?

JW: The purposeful debate that occurs both on and off stage.

Register to join the discussions in Amsterdam

Register your interest to take part in VRX Europe 2020!

Click here to email Kathryn Bloxham about future speakership, sponsorship & exhibition opportunities

Eamonn Carey

Managing Director,
TechStars London

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VRX: Tell us a little more about your role in the XR industry

EC: I’m the Managing Director at Techstars London, where I invest in and support early stage startups in the XR industry - across Europe, the US, Asia and beyond.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

EC: There are significant obstacles to user adoption and user retention. I think a lot of the v1 experiences people have had have been substandard (at best). I think a lot of companies struggled to explain why they were using XR, and why people should use and/or care about that. With VR - we’re still a year or two away from headsets having their ‘Alexa moment’ and going mainstream. With AR - Pokemon Go and others are starting to show the appetite is there for great products. Now it’s time for us to deliver them.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

EC: I think TikTok, Pokemon Go and others have shown that there’s a huge appetite for short form games and great experiences. I expect Niantic’s Harry Potter game to a watershed moment in terms of increased user engagement. We’re seeing a lot of companies in AR focusing on retail, but not really doing anything particularly special - apart from in interior design and home improvement, where there are some interesting applications. For AR, I think smaller headsets and heads up displays will really excite people - assuming it’s better than Google Glass. For VR - I think when we get to $100 headsets with good resolution, we’ll start to see interesting things happening. It still feels expensive and niche to own a product that’s not quite as maturity yet - so it feels like there’s a year or two to go.

VRX: What key topics are you most interested to find out more about?

EC: What are some of the B2B applications that people are developing for XR, what are some of the wider investment trends that people are seeing and what are some of the great up and coming companies that are working in this space?

VRX: What aspect of VRX Europe are you most looking forward to?

EC: Networking with other great people from the industry.

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Tony Pearce

Co-Founder,
Reality Clash

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VRX: Tell us a little more about your role in the XR industry

TP: I Co-Founded Reality Gaming Group a few years ago and we were one of the first mobile games companies to successfully close an ICO back in Aug 2017. The money raised in the ICO was used to develop Reality Clash, the worlds first mobile AR combat game (think Pokemon Go meets Call Of Duty) and a crypto asset marketplace where you can buy and trade our ‘tokenised’ weapons integrating blockchain technology.

Reality Clash has just been named as one of the most anticipated blockchain games for 2019. https://www.blockchaingamer.biz/features/3283/most-anticipated-blockchain-games/

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

TP: We are focussed on mobile AR and since the launch of AR Core and AR Kit from Google and Apple we have noticed a big push from the App Stores in promoting AR gaming. The challenge the mobile games industry faces is to make compelling AR games to drive user adoption.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

TP: There are estimated to be 5 billion smart phones in the world and Google and Apple are enabling AR on all new handsets giving mobile AR gaming a huge market, way bigger than VR.

The three things which will take the mobile AR gaming industry to the next level are;

  • Vast distribution of AR enabled smart phones
  • More location based AR gaming
  • Multiplayer/Clash Royal AR gaming

VRX: What key topics are you most interested to find out more about?

TP:

  • Mixed Reality
  • What social networks are doing with VR
  • Smartphone vs headsets, where is the market going?

VRX: What aspect of VRX Europe are you most looking forward to?

TP: Case studies highlighting the future revenue opportunities.

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Andreas Juliusson

Marketing & Communications Manager,
Fast Travel Games

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VRX: Tell us a little more about your role in the XR industry

AJ: Fast Travel Games is a software developer founded by industry veterans from places like EA/DICE and Rovio, making high quality VR games you never want to leave. Our debut title, action/adventure Apex Construct, was released to critical acclaim early 2018 for all major high-end VR headsets.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

AJ: As a games developer, you are required to develop your game for many different headsets, each with different controller solutions, and include a range of options to cater for the dynamic player preferences so that as many people as possible are able play your game. This lack of standardization means developers are required to spend a lot of time on QA sessions, which is a struggle for any smaller, independent studio.

The VR gaming industry is also still relatively small, at least compared to the traditional flat screen gaming industry, so a lot of our creative visions are hindered by the low install base of headsets - it just isn’t commercially viable to launch a big budget production in VR today. The high entry cost for VR gamers, where a headset + controllers + console/computer can end up at or above $800, is a major blocker, as is the somewhat complicated current nature of VR gaming where external cameras and cords are often required.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

AJ:

  1. Ease of Use: Smartphones lowered the acceptance levels among consumers to have to go through multiple steps to access what they want. Today, VR requires a lot of patience to set things up and too much time to access and experience exciting content. With the untethered VR headsets like Oculus Quest entering the market, which has no external cameras and no cords but can still provide fantastic gameplay experiences, Ease of Use will take a big leap forward.
  2. Price Points: The announced $399 for the Oculus Quest is a good entry level price point, and even though the headset itself does not come with the horsepower like the current Vive it includes everything you need to immediately get started.
  3. Increased Immersion through Technology: As Field of View grows and as Resolution increases, software developers like us are able create even more immersive products that really help sell the fantasy of entering a completely different world. Jumping into VR becomes more a more attractive experience.

VRX: What key topics are you most interested to find out more about?

AJ:

  1. Predictions and expectations on the future, with concrete insights supporting different hypothesis as to when mass adaptation for VR will start to occur.
  2. More detailed discussions on how the new, untethered VR headsets like Oculus Quest (as well as other innovations in the industry) changes things for different kind of VR companies

VRX: What aspect of VRX Europe are you most looking forward to?

AJ: To meet people in the industry with similar or completely different experiences as myself, where there might be potential for partnering with a VR games studio like ours.

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Asha Easton

KTN Manager,
ImmerseUK

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VRX: Tell us a little more about your role in the XR industry

AE: I am currently the Knowledge Transfer Manager for ImmerseUK. My role is to grow the immersive tech ecosystem in the UK; to help immersive tech companies in the country to scale and find funding; and to ultimately make the UK a world leader in the industry. I am currently leading all of ImmerseUK's work around XR in AEC and manufacturing; and all of our work with BAFTA around XR in film and gaming, among other things.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

AE:

  1. Lack of awareness of how VR/AR can be applied to different industries.
  2. Cost of hardware.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

AE: I think the biggest opportunities in XR at the moment are in enterprise.

I think the three things that will take the industry to the next level are:

  1. Facilitation of cross sector partnerships & improved workflows that work for teams from very diverse backgrounds.
  2. Funding & mentorship to build high quality content and support R&D.
  3. Closing the skills gap.

VRX: What key topics are you most interested to find out more about?

AE:

  1. Spatial audio.
  2. Volumetric capture.
  3. XR in education.

VRX: What aspect of VRX Europe are you most looking forward to?

AE:

  1. Meeting potential collaborators.
  2. Discovering what kind of innovation is going on in other countries.
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Cederik Haverbeke

Chief Technology Officer,
The Park Playground

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VRX: Tell us a little more about your role in the XR industry

CH: I wear a couple of hats. As the CTO at The Park Playground, I focus on driving mainstream adoption of XR in the entertainment industry. Growing the user base through our Location based venues on one side and highlighting the potential of XR to potential content creators or IP providers like broadcasters on the other hand. As VRARA Chapter President for Belgium, I focus on XR adoption in other industries. Marketing, AEC, training, and entertainment are the most mature sectors in our chapter. Lastly, as founder at Edorble, I look at VR adoption in education.

VRX: In your line of work, what are some of the biggest challenges you see in the adoption and use of VR/AR/MR?

CH: The Reliability and guidance of the XR experience.

We can't forget that non-technical profiles are our end users. We have to create with them in mind, making sure that we sell value and not technology. It's essential that regardless of the industry, the XR experience is easy to use and operate. Right now it's often a hassle to even get to experience the value proposition. Until then operators and hosts around the XR offering need to make sure the user experience is perfect, taking away all remaining friction to adopt.

And for those people to be able to do that, the product needs to be reliable. The technology advancements were making are amazing, but tend to be fragile. Typical for high innovation products, but deadly for mass adoption. For LBE, in the frontline with a mainstream, untrained, audience, you want to be as reliable as let's say a bowling ball because that's what you're competing with.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

CH: First For LBXRE, there’s an opportunity to be the first in mind for people looking to have a good time with friends, family, and colleagues. That’s something you don’t achieve as a sole company but as a sector. Right now for customers, it’s as if we’re all offering the same night out ‘let's do XR.’ So this supposedly puts all of us in competition. I’d argue it’s too early to see other LBXRE’s as competition as our offerings are often very different. It would be in all of our benefits if we’d help customers understand the differences in our offerings and why they should experience each single of our experiences like they want to see different movies. We might find that some of us are competing, but then it’s up to those individual companies to decide if they want to compete already or have agreements f.e respecting each other's geographic regions. So a cross-sector initiative to educate our customers, making them try several of our offerings, would be the thing for LBXRE.

Second, for the in-home market, I'm very much looking forward to 5G streaming into headsets, with standalone headsets as a step in between. Only at this point, I expect we'll experience the same surge of adoption as the smartphone market when the iPhone happened.

Third, I believe there's a massive opportunity in doing more with our ears. Although already some companies are on this, I'd like to see the hardware on this front to evolve faster. 

VRX: What key topics are you most interested to find out more about?

CH: I'd love to learn about value props or products that have achieved considerable traction at scale. I feel there's been a lot of promising signals the past year's and I want to learn who has successfully turned an XR solution in a necessity instead of a gimmick.

VRX: What aspect of VRX Europe are you most looking forward to?

CH: The dynamics of cross-industry talents and learning how they succeeded in mass adoption in their respective industries. And if not, what is preventing them.

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Sol Rogers

Founder and Chief Executive Officer,
REWIND

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VRX: Tell us a little more about your role in the XR industry

SR: I am the CEO and Founder of REWIND. We use new technologies to deliver immersive solutions and creative XR content for the world's largest companies, agencies, and brands. Our innovative approach has won us multiple awards and an Emmy nomination.

I’m also the Chairman of Immerse UK and the Chairman of BAFTA’s Immersive Entertainment Advisory Group. I’m on the board of advisors and a keynote speaker at technology conferences around the world. I founded VRLO - London’s popular XR meetup - back in 2015 to raise awareness of VR and push our burgeoning industry forward, it’s still going strong.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

SR: There is still a big education job to be done, people often can’t see past the tech to the content. 

To date, we’ve had an accessibility and ecosystem maturity problem with VR. Finally, we have reached a point where the hardware is appealing to users on the margin. The standalone VR category is shaping up nicely and will open up the medium to the masses. As VR is becoming more accessible, reliable (and cost-effective) it is being rapidly adopted across a whole range of industries, from architecture to tourism. 

Mixed Reality is a technology that is currently sitting with developers and early adopters. Magic Leap and HoloLens have yet to release a consumer device. We are just scratching the surface of what is possible but there is no doubt in my mind that MR will change how we interact with the world and those around us. It is the future of humanity.

AR is easier for consumers to adopt as so many people have a smartphone. However, up until now, the user has had to download a standalone app (or integrate functionality into an existing app) and in some cases use a ‘marker’ to launch AR content. WebAR promises to take away the hassle of downloading an app or a marker. Now, users can view AR simply through a web browser. The AR landscape is changing at an incredible pace, with the technology only getting more inclusive and impressive.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

SR:

  1. 5G
  2. Eyetracking
  3. Machine learning

VRX: What key topics are you most interested to find out more about?

SR: The convergence of AI, blockchain and immersive tech and what this means for content and data.

Social VR and its prospects from Facebook.

VRX: What aspect of VRX Europe are you most looking forward to?

SR: I’ve spoken at VRX for a number of years and there’s always an interested and interesting crowd. I’m looking forward to catching up with old industry friends and meeting new friends.

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Sam Gage

Head of VR Development,
Oxford VR

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VRX: Tell us a little more about your role in the XR industry

SG: I manage the VR development team at Oxford VR, where we make immersive therapies for a range of mental health conditions. I’ve worked with VR since cobbling together my first headset at Sony PlayStation. I like to keep active in the development community, talking about VR and running workshops for both kids and adults. I'm currently working on a free online VR design resource.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

SG: One of the hurdles we find users still have to get over is setting up the kit. That’s a particular issue for our users as they’re medical professionals and patients, but not necessarily gamers or technophiles. The PSVR and standalone headsets are quite straightforward now, but the PC-based headsets can still be a bit of a faff if you’re not used to using them.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

SG: We all want better graphics cards, higher resolution and a wider field of view. I’m not sure if we’re going to see big leaps so much as steadily accumulated progress. If you turn around and look at where we are today compared to just a decade ago, the difference is incredible.

VRX: What key topics are you most interested to find out more about?

SG: I’m always interested in how people approach usability. We’re still finding our feet in a lot of areas, so there's lots of opportunities for innovations that improve the connection between the user and the virtual world.

VRX: What aspect of VRX Europe are you most looking forward to?

SG: The most interesting projects don’t always get the most attention, so I like to look out for things I haven’t seen yet. It’s also a chance to learn how other industries are looking to use VR in the next few years.

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Oliver Hille

Technical Innovation Manager,
Volkswagen

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VRX: Tell us a little more about your role in the XR industry

OH: I’m working for about 3 years in the XR field. My goal is to adapt existing technology within our company, to engage our experts on the shopfloor and to influence future developments.

VRX: Tell us a little more about your role in the XR industry

OH: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

OH: There are various challenges for the use of XR technology, depending on the respective application in different forms. Think about availability of wifi hotspots, accessibility of group-intern data bases, identification and visualization of the right data sets.

One of the biggest challenges is to permanently involve all relevant stakeholders during the initiation, development and rollout phase, even if a person changes over the course of the project.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

OH: XR technology brings the big opportunity to make complex data available for non-experts. Think about CAD applications which require a lot of expertise and time to work properly with this kind of applications. XR technology allows an easy way to visualize, validate and manipulate data and therefore integrate stakeholders in an early project phase.

Three topics to bring XR industry on the next level:

  • 5G will improve connectivity from the data base to the device
  • New ways of interaction (gesture control, controllers, voice recognition) will improve the usability of XR experiences
  • AI services will help users focus on their actual jobs

VRX: What key topics are you most interested to find out more about?

OH: How will technology partners integrate 5G into their solutions?

What learned companies from failed innovation projects?

How are people permanently engaging their internal stakeholders?

VRX: What aspect of VRX Europe are you most looking forward to?

OH: Networking with business partners, from small start-up representatives to experts from big groups

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Maria Courtial

Managing Director,
Faber Courtial

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VRX: Tell us a little more about your role in the XR industry

MC: An exciting subarea of the XR industry is the VR Film. The demand for good content for this "lean back" medium is huge! Only by offering convincing content, platforms, VR cinemas, etc. can develop a stable position on the market. It's here, where we see the main objective of our work.

You know: we started business as VFX company quite a long time ago, so the step towards VR in 2014 was quite logical. Since then, we have been focusing on the production of VR films in amazing quality, always trying to use the "best" ingredients possible: Impressive digital, photorealistic worlds in 3D, mostly combined with live action shots of "real" actors. And our success, all the international awards we've won so far, confirms that this is exactly the right approach!

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

MC: No wonder: one of the XR slogans is "location-based". Due to the fact that VR glasses have not yet entered the homes of most potential users, VR has to find other ways to reach them: for example, via cinemas which offer VR content. All participants on the VR market need to find ways to bridge this gap for the next years to come until VR finally reaches a status of acceptance and "normality" among people and is used quite "naturally”.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

MC: For sure, XR will gain more importance in the industry, especially in medicine.

In particular, within the entertainment field, the development towards smaller, lighter, better will be a fundamental step forward. We all hope that one day there will be universal XR glasses, which do not look much different than regular glasses and their handling is going to be a child's play: darken and immerse or just stay right in the here and now with AR... how cool is this going to be!

VRX: What key topics are you most interested to find out more about?

MC: Of course, I´m especially interested in the VR film business: Which innovative solutions are coming up to reach the customer? Which interesting business models can be offered by VR platforms?

VRX: What aspect of VRX Europe are you most looking forward to?

MC: The complete track regarding Consumer XR offers exciting and important issues to talk about!

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Jocelyn Weiss

Technical Director,
OZWE Games

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VRX: Tell us a little more about your role in the XR industry

JW: At Ozwe, I have to make sure our game is playable within the different platform constraints and most of all that it is motion sickness free…

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

JW: Motion sickness is something we really care about. There is few things you can anticipate while building a game for VR which will help a lot for the end users. You need to know what sort of camera motion you should avoid.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

JW: A lot of people are now talking more and more about AR and this is truly a place where there is still a lot to do. The good point about it is that it will carry on pushing all the industry in the good direction.

Of course wireless and more powerful headset will greatly contribute developing XR technology.

But for me I’d like to try some autofocus lenses. I have bad eyes and my vision is too often blurry because the helmet moved. As we always want better graphics, we also want clearer view.

VRX: What key topics are you most interested to find out more about?

JW: So yes, autofocus lenses is really something I’m interested in and this comes with eye tracking system which is another great feature to come.

VRX: What aspect of VRX Europe are you most looking forward to?

JW: I’m really eager to come to VRX Europe so I’ll be able to meet great people and exchange great ideas.

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Coen Sanderink

Business Developer Digital Infra,
Heijmans

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VRX: Tell us a little more about your role in the XR industry

CS: Within Heijmans I am developing our business of tomorrow and the day after. This includes Smart City concept where we will interact with our environment using XR technology in ways we cannot imagine. My role is to bring that future business to our business today and define a road from our current business to the future.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

CS: If see a two main challenges.

The first: Getting our information systems ready and connected to bring the information to XR devices. Therefore, we require software that bridge the gap between our virtual Autodesk models and the digital twin solutions that monitor our physical infrastructure. In the model we need dynamic models that are lightweight and can easily adapt to real world changes.

The second: The availability of XR device that are robust enough to be used in daily work circumstances.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

CS: As a company we will develop, install and maintain an increasing amount of object in the public system that require skilled service engineers. To bring the correct knowledge to the engineer AR and MR solutions are required. VR we will use to build and test our designed solutions virtual before creating them physical.

VRX: What key topics are you most interested to find out more about?

CS: New developments, new hardware (like Magic Leap and the new HoloLens).

VRX: What aspect of VRX Europe are you most looking forward to?

CS: Meeting with inspiring people and trying new solution.

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Jedrzej Jonasz

CEO,
Mythical City Games

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VRX: Tell us a little more about your role in the XR industry

JJ: I am the CEO of a VR focused video game studio based out of Vancouver, Canada. Our studio has developed several VR games since 2016 across all major VR platforms and pioneered UX and interactions for complex VR environments.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

JJ: The biggest challenges that we see from the video game community are the cost of VR hardware and misconceptions about comfort in VR. One of the most common things we hear from potential users is that they have tried VR but it made them sick or uncomfortable, but when we dig deeper it turns out that they have only ever tried early mobile VR and never experienced the comfort that 6 degrees of freedom and higher framerates bring.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

JJ:

  1. Standalone VR headsets that offer full motion tracking (6 degrees of freedom) are going to make a major impact on consumer VR adoption as the barrier to entry will be significantly lowered due to their ease of use.
  2. Group multiplayer experiences in arena style VR arcades will offer unique experiences that won’t be possible with in-home VR.
  3. Next generation game consoles with built-in VR support will further bring high end VR to mass audiences with low cost and easy setup.

VRX: What key topics are you most interested to find out more about?

JJ: As a studio we are looking more into the potential of games in the mixed reality space and we are very interested to learn more about the hardware and interaction techniques used in mixed reality.

VRX: What aspect of VRX Europe are you most looking forward to?

JJ: I anticipate that the talks, experts and attendees of VRX Europe will be critical to linking European XR companies with the XR industry around the world. I’m looking forward to the connections that this event will create and the lasting relationships that will develop.

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Simon Barratt

CEO & Co-founder,
Cooperative Innovations

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VRX: Tell us a little more about your role in the XR industry

SB: I run Cooperative Innovations, an immersive technology studio. We develop technology and tools to support other creators whether they work in VR, AR or other formats. The focus of most of our tools has been to improve the quality of interactions and feel of XR experiences, to more easily facilitate multi-user experiences and to provide things like heatmaps to assist world designers.

We also develop applications, experiences and games using our technology primarily with a multi-user cooperative theme featuring full body avatars, voice chat, character customisation, lip sync, eye gaze simulation and more!

I’m from a programming background but as CEO primarily work in strategy, business development and high-level design for our products and services.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

SB: With my game development hat on, and with 20 years of experience in that industry, I’d say that the adoption of new hardware can sometimes be a challenge, but the expected price decreases and better content releases have driven numbers up especially when it comes to PlayStation VR for instance. I’m very excited about Oculus Quest and other standalone 6DOF headsets for the same reason that the experience quality and price point feel just right.

The biggest challenge we probably have in enterprise is that linked to the overall adoption of the technology. I think once an individual has experienced high quality immersion then their mind is opened to the opportunities for work and play. While many companies are doing brilliant things with XR others have executives who haven’t had that eye / mind opening experience yet!

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

SB:

  • Standalone 6DOF bringing amazing immersion without the hassle of wires, your smartphone battery getting drained or an expensive PC.
  • Hardware price points coming down while quality goes up.
  • Location based experiences driving adoption in the home and workplace which then feed into each other

VRX: What key topics are you most interested to find out more about?

SB: I’m really excited to compare notes with a wide range of other companies in the industry in terms of the challenges they’re facing, approaches that are working well for them and to sanity check our own thoughts. The level of access at VRX is almost unparalleled in terms of senior people from a variety of companies across the immersive space.

VRX: What aspect of VRX Europe are you most looking forward to?

SB: Last year was my first VRX and I loved meeting a wide range of people from across the immersive sector. Being able to speak about my passion of Social XR was an honour and I’m looking forward to sharing some of the work we’ve been doing again with others.

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Elisha Karmitz

CEO,
mk2

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VRX: Tell us a little more about your role in the XR industry

EK: We at mk2 have pioneer of VR LBE in Europe and content distribution. After opening one of the most premium VR location in Paris in 2016 we developed end-to-end VR solutions for professionals called www.mk2vrpod.com

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

EK: Time to market. The challenge is to have the right idea at the right moment and stay very agile.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

EK: I think that when immersive technologies are used with a purpose, are useful and well design the public always adopts it

VRX: What key topics are you most interested to find out more about?

EK: I would love to know more about how is used in the automobile industry

VRX: What aspect of VRX Europe are you most looking forward to?

EK: Exchange ideas and meet colleagues

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Tim Scanlon

Vice President Customer Experience & Innovation,
ABB

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VRX: Tell us a little more about your role in the XR industry

TS: My focus is on envisioning, designing and delivering differentiated customer experiences. XR is a tool I integrate into customer experiences as a way to quickly build understanding and tame the complexity of digitalization topics.

VRX: In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?

TS: Ensuring that content and experiences are designed for global replication and scaling.

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

TS: ollaboration continues to be an excellent opportunity, whether in the same place or remotely.

VRX: What key topics are you most interested to find out more about?

TS: Meeting others and learning about how VR/AR/MR are being applied in other industries.

VRX: What aspect of VRX Europe are you most looking forward to?

TS: Meeting others and learning about how VR/AR/MR are being applied in other industries.

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Roman Rappak

CEO,
Mirocolabs

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VRX: Tell us a little more about your role in the XR industry

RR: My name is Roman Rappak and I am CEO of Mirocolabs - a company that creates and tours live music and VR concerts.

VRX: The biggest challenges come from the fact that this is a new medium, not simply a new technology. We are starting to evolve its language in the same way that the early days of cinema had to understand the "close up" or the "story arc"

RR:

VRX: Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?

RR: I think people are naturally drawn to things they can do collectively, and things that form memories, so most of the opportunities revolve around events, experiences and the senses.

VRX: What key topics are you most interested to find out more about?

RR: I’m interested to see who is taking VR outside of the restrictions of games and attractions

VRX: What aspect of VRX Europe are you most looking forward to?

RR: I'm looking forward to hearing what Sol Rogers has to say. He has done some amazing work over the last year.

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