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VRX Conference & Expo VRX Conference & Expo April 10-11, 2019|The Netherlands

A groundbreaking agenda featuring the globe's most influential
VR & AR leaders…

Day One: Unlocking the Full Potential of XR

Visionary talks and panels from companies and individuals leading the charge in XR hardware, software, content development and practice


Morning session: Where are we at? Where’s the investment? What’s on the horizon?
09:00
State of the XR Industry and outlook to 2024
  • VR & AR: Where are we now, where are we going and how big can this get?
  • A true picture of the uptake numbers across all major platforms
  • 5-year outlook: Are we really at the cusp of a new computing revolution?
09:00
Navigating the European market – Investment and funding
  • Where’s the real money going from VCs and other investors… and why?
  • Where are the gaps restricting market growth and where the biggest opportunities?
  • Comparing the European market with North America and APAC and understanding drivers
  • Who is up and coming? Who are the players to watch?
09:00
Barriers to entering mainstream: What’s halting consumer adoption of XR?
  • Lack of XR content: What’s missing? What’s required? How will content supply meet demand?
  • User experience: How must the UX progress for consumer engagement to skyrocket?
  • Social and demographic issues: Are XR leaders targeting the correct people in the right way?
09:00
Where are the biggest opportunities in enterprise XR?
  • Where does XR provide the biggest impact and deliver the most benefit?
  • Explore how immersive tech is providing savings and increased productivity across industry verticals
  • Assess XR opportunities throughout the business lifecycle, including use cases in design, training, collaboration, service and support and more
  • Find out how to assess if VR/AR is a good fit to the problem at hand
09:00
Monetisation of XR – What ensures success?
  • What are the prevalent business models and monetisation opportunities working now – and going forward – for VR & AR content?
  • What VR & AR content is currently being monetized successfully? And who’s doing it best?
  • Core use-cases in enterprise: How VR & AR have the capacity to transform business lines across industry. What’s really happening?
  • Does the killer game exist? What consumer XR has been monetised successfully?
Afternoon session: Disruptors, opportunities and challenges
09:00
Hardware focus: A new breed of headsets?
  • From 2014 to 2019: How far has the technology come and what have been the key enabling factors in progression?
  • What does the second generation look like? Wireless? Fast? Lightweight?
  • What are the sticking points for consumers and enterprises and how are they being tackled?
  • Is it just more hype? Realistic timelines for mass adoption in enterprise
09:00
5G is coming, but what does it mean for XR?
  • When is it coming and what will that look like?
  • How will 5G enhance cloud-based immersive experiences?
  • Is 5G the answer to the XR revolution or only part of the solution?
09:00
Convergence of the XR market – Is mixed reality the future?
  • Emergence of MR: What progress has been made so far and what are the barriers?
  • Will we see the convergence of VR and AR? When?
  • Understanding the technical difference, crossovers and opportunities arising from convergence
09:00
The socialisation of XR: What does it mean for the industry?
  • Benefits of social XR for consumer and enterprise use cases
  • How’s this happening, what are the hurdles and who’s leading the way?
  • What are the possibilities for socialised XR?
  • What do we know about ethics and privacy and socialised XR?
09:00
AI, blockchain and immersive tech convergence: Heralding the 4th industrial revolution
  • Artificial intelligence: Learning to adapt for an enhance experience
  • Will blockchain turbocharge XR tech? Existing case studies and potential uses
  • Timescales and challenges – The technology is there, but when will it be necessary?
09:00
Smartphone versus headset: Where is the market going?
  • Smartphone AR: Is it the future? Was it all hype? What is it used for now?
  • Barriers to headset adoption: Will they pass?
  • Pros and cons of smartphone versus headset – What direction is the market going?

Day Two: Track #1 – Consumer XR – Immersive Games and Entertainment

Morning session: Understanding Consumers’ Needs & Desires
09:00
The virtual consumer 101
  • The virtual consumer: Who are they? Where are they? What do they want?
  • The real state of VR gaming. Outlining true successes and failures to debunk the myths
  • Do consumers understand AR? Where will they be using it as the market develops?
  • The importance of simplicity for a non-technical audience: What barriers must be overcome for mass consumer adoption?
09:00
Consumer access to XR – What steps do we need to take?
  • Discoverability and distribution models – How do we expect consumers to find and engage with the right XR experiences for them?
  • How are the new XR computing platforms set to transform creation and distribution?
  • Exploring all channels: What are the benefits of web-based, location based or in the home?
09:00
Short- and long-term strategies for consumer XR
  • AR, VR or MR – What makes the most sense for consumer engagement?
  • What content should we invest in now and in the future?
  • Without a killer game or app – How can XR players plan to survive?
09:00
XR advertising – The key to profitability?
  • XR advertising: What's happening, what's scalable, and what's working?
  • Advertising as a path to XR monetisation – What are the challenges and opportunities?
  • The power of VR, AR & MR for brand engagement and showcasing products directly to consumers
  • How will advertising link to virtual and augmented experiences in future?
09:00
Democratisation of XR content: Looking at grey areas
  • What’s the place of the traditional game engines and new platforms and how is VR content development going to play out in the coming years?
  • Platform based solutions and content: How will platforms and apps maintain privacy?
  • IP and content rights – Factors for consideration in a streaming consumer market
  • Partners or competitors? Understanding how to work in a limited and complex ecosystem
09:00
Storytelling in VR: Creating meaningful experiences
  • The power and challenge of truly interactive storytelling in cinema
  • Storytelling methods – How best to combine art and technology?
  • Significance for the industry over the coming years
Afternoon session: Improving the Consumer Experience
09:00
How XR will change the face of film and broadcast media over the next decade
  • From history to animation: Film genres and their relevance to XR production
  • Successful cinematic projects – What made them work? What have we learnt?
  • AR and broadcast media: The future of immersive consumer interaction?
09:00
Audio focus: A crucial role in immersive experiences
  • What stage is audio technology at and where is it heading?
  • What are the technical requirements for audio to be fully immersive?
  • Future outlook for the immersive audio market
09:00
The impact of XR on sport: Taking the thrill to the next level
  • How is XR going to massively change how fans experience big game events in the next five years?
  • What are the barriers to large scale broadcast or participation in sport-related XR?
  • What is already being done and how can we build on it?
09:00
The rise of LBE: Where, what and how is XR being used?
  • Is location-based entertainment the natural first step to experiencing great virtual reality?
  • How can content creators and brands take advantage?
  • LBE for mixed reality: Is this the best way to show its power?
  • Understanding what’s needed for truly successful LBE
09:00
The place of VR & AR in arts, culture and heritage
  • Best use cases so far and some of the likely innovations going forward
  • The role of culture in XR distribution
  • Content focus: What are consumers looking for? What content is out there? How can we find out?

Day Two: Track #2 – Enterprise XR – Best Practice for Business Leaders

Morning session: The Enterprise XR Boom – Overcoming Hurdles to Adoption
09:00
The enterprise XR market – What lies in store?
  • Why business applications are leading the way for mass XR adoption
  • Unlocking the potential of XR to transform how – and where - people work
  • Challenges around choice: Optimising platforms, content and partners for a certain use-case
09:00
From concept to implementation
  • Proving the viability of XR for business use - how to measure success
  • Communicating the value and best applications of VR & AR to business leaders across industry
  • Addressing the technical hurdles to bring mass enterprise adoption of VR
09:00
Streamlining XR for business: Integration do’s and don’ts
  • Aligning people, culture and technology to integrate VR & AR for competitive advantage
  • Integrating XR into workflows – Learnings from an industry player
  • Using VR for training and onboarding to reduce cost and improve worker performance
  • How to create in-house content on a budget
09:00
VR ready for large scale use at work
  • VR-specific enterprise applications
  • Headsets and scalability – How does it work?
  • Upcoming opportunities for VR in the workplace
09:00
The boom of XR for training use-cases – What’s next?
  • Safety, cost saving and enhanced productivity: How has XR revolutionised certain processes?
  • Training XR content – How specific does it need to be?
  • Into the future: How can training in XR be scaled and upgraded across businesses effectively?
09:00
Digital delta: Where customers experience the business value of digitalization through mixed reality
  • Moving towards mixed reality for enterprise – What are the business priorities?
  • Digitalization of customer facing experiences: Benefits, ROI and measurables
  • Examples of where XR has enhanced customer experience and boosted brand reputation
Afternoon session: XR Use-Cases Across Industry Verticals
09:00
XR and the evolution of design and visualisation in high-end manufacturing
  • The use of AR and VR in design and visualisation: How far has it come?
  • IoT, digital twin and robotics – Enhanced XR experience and feedback with complementary technologies
  • How has XR in manufacturing propelled different industry verticals into the new digital age?
09:00
Tracking the huge variety of VR & AR use cases in healthcare and medicine
  • Why has training, research, and manufacturing in pharma and healthcare been challenging?
  • How is XR being used today across healthcare?
  • Therapy in VR – Are the trials working and what are the possibilities?
  • Where are the opportunities for this technology to shape the future of the industry?
09:00
The massive impact coming from VR & AR on B2B marketing
  • Virtual tours and virtual meetings – How can these enhance marketing techniques?
  • XR possibilities for product placement
  • AR versus VR – What should we invest in? What’s more appropriate for B2B?
09:00
The immersive AEC revolution: Now and future
  • How XR is changing architecture, construction and infrastructure development
  • What is the potential when combining with big data and AI?
  • When is XR likely to be fully embedded into the AEC industry?
09:00
XR in education: Exploring opportunities and challenges
  • Is the education sector a natural home for the most comprehensive immersive experiences?
  • Where is XR best placed within the education sector?
  • What measures are in place or can be taken to counteract monetary constraints?

Day Two: Track #3 – Start-Up XR – What does it take to make it?

Morning session: State of the Market & Investor Focus
09:00
Market trends for XR: Where’s the growth?
  • Analysing the growing but fragmented market: Where are the gaps?
  • What are the biggest challenges and opportunities?
  • Europe focus: How does the start-up/investor landscape differ from the rest of the world?
09:00
Navigating market competition – What does it take?
  • Surviving and thriving to 2020: Clear strategies and tips to navigate turbulence and an ever changing, ever more competitive environment
  • Spotting gaps in the market and maximising marketing opportunities
  • The value of partnerships – How can stakeholders unite their expertise for success?
09:00
Investor panel – What annoys them? What excites them?
  • What are the key questions on an investor’s mind?
  • How do they measure business growth expectations?
  • Where’s the biggest appetite from an investor perspective?
09:00
Tracking other funding opportunities across Europe and beyond
  • Grass roots, university and government funding – What opportunities are there?
  • Funding types and initiatives: How do you know what’s appropriate for you?
  • Crowdfunding – Does it work?
  • Global opportunities: Who are the XR investment leaders?
Afternoon session: Spotlight on Start-Ups
09:00
Looking at unicorns: What are the common themes for successful start-ups?
  • How did they begin their journey?
  • What did the investment plan look like?
  • How did they deliver on the funding?
  • What actions should be taken to prevent a one-hit wonder scenario?
09:00
Gaining and Delivering on Investment Promises
  • How to successfully pitch for investment: Boot camp in winning them over
  • Outlining your strategy – From the first 6 months to 5+ years
  • Deliverables: What comes within and outside of your control?
09:00
Start-Up Case Studies: Proven Success Stories from…
  • Hardware
  • Training XR use cases
  • Visualization tools
  • Consumer AR
  • Gaming
  • Audio

Day One: Unlocking the Full Potential of XR

Visionary talks and panels from companies and individuals leading the charge in XR hardware, software, content development and practice


Morning session: Where are we at? Where’s the investment? What’s on the horizon?
09:00
State of the XR Industry and outlook to 2024
  • VR & AR: Where are we now, where are we going and how big can this get?
  • A true picture of the uptake numbers across all major platforms
  • 5-year outlook: Are we really at the cusp of a new computing revolution?
09:00
Navigating the European market – Investment and funding
  • Where’s the real money going from VCs and other investors… and why?
  • Where are the gaps restricting market growth and where the biggest opportunities?
  • Comparing the European market with North America and APAC and understanding drivers
  • Who is up and coming? Who are the players to watch?
09:00
Barriers to entering mainstream: What’s halting consumer adoption of XR?
  • Lack of XR content: What’s missing? What’s required? How will content supply meet demand?
  • User experience: How must the UX progress for consumer engagement to skyrocket?
  • Social and demographic issues: Are XR leaders targeting the correct people in the right way?
09:00
Where are the biggest opportunities in enterprise XR?
  • Where does XR provide the biggest impact and deliver the most benefit?
  • Explore how immersive tech is providing savings and increased productivity across industry verticals
  • Assess XR opportunities throughout the business lifecycle, including use cases in design, training, collaboration, service and support and more
  • Find out how to assess if VR/AR is a good fit to the problem at hand
09:00
Monetisation of XR – What ensures success?
  • What are the prevalent business models and monetisation opportunities working now – and going forward – for VR & AR content?
  • What VR & AR content is currently being monetized successfully? And who’s doing it best?
  • Core use-cases in enterprise: How VR & AR have the capacity to transform business lines across industry. What’s really happening?
  • Does the killer game exist? What consumer XR has been monetised successfully?
Afternoon session: Disruptors, opportunities and challenges
09:00
Hardware focus: A new breed of headsets?
  • From 2014 to 2019: How far has the technology come and what have been the key enabling factors in progression?
  • What does the second generation look like? Wireless? Fast? Lightweight?
  • What are the sticking points for consumers and enterprises and how are they being tackled?
  • Is it just more hype? Realistic timelines for mass adoption in enterprise
09:00
5G is coming, but what does it mean for XR?
  • When is it coming and what will that look like?
  • How will 5G enhance cloud-based immersive experiences?
  • Is 5G the answer to the XR revolution or only part of the solution?
09:00
Convergence of the XR market – Is mixed reality the future?
  • Emergence of MR: What progress has been made so far and what are the barriers?
  • Will we see the convergence of VR and AR? When?
  • Understanding the technical difference, crossovers and opportunities arising from convergence
09:00
The socialisation of XR: What does it mean for the industry?
  • Benefits of social XR for consumer and enterprise use cases
  • How’s this happening, what are the hurdles and who’s leading the way?
  • What are the possibilities for socialised XR?
  • What do we know about ethics and privacy and socialised XR?
09:00
AI, blockchain and immersive tech convergence: Heralding the 4th industrial revolution
  • Artificial intelligence: Learning to adapt for an enhance experience
  • Will blockchain turbocharge XR tech? Existing case studies and potential uses
  • Timescales and challenges – The technology is there, but when will it be necessary?
09:00
Smartphone versus headset: Where is the market going?
  • Smartphone AR: Is it the future? Was it all hype? What is it used for now?
  • Barriers to headset adoption: Will they pass?
  • Pros and cons of smartphone versus headset – What direction is the market going?

ORDER THE FULL EVENT BROCHURE

See who’ll be there * Full agenda summary * Registration deadlines * Exclusive discount code

Day Two: Track #1 – Consumer XR – Immersive Games and Entertainment

Morning session: Understanding Consumers’ Needs & Desires
09:00
The virtual consumer 101
  • The virtual consumer: Who are they? Where are they? What do they want?
  • The real state of VR gaming. Outlining true successes and failures to debunk the myths
  • Do consumers understand AR? Where will they be using it as the market develops?
  • The importance of simplicity for a non-technical audience: What barriers must be overcome for mass consumer adoption?
09:00
Consumer access to XR – What steps do we need to take?
  • Discoverability and distribution models – How do we expect consumers to find and engage with the right XR experiences for them?
  • How are the new XR computing platforms set to transform creation and distribution?
  • Exploring all channels: What are the benefits of web-based, location based or in the home?
09:00
Short- and long-term strategies for consumer XR
  • AR, VR or MR – What makes the most sense for consumer engagement?
  • What content should we invest in now and in the future?
  • Without a killer game or app – How can XR players plan to survive?
09:00
XR advertising – The key to profitability?
  • XR advertising: What's happening, what's scalable, and what's working?
  • Advertising as a path to XR monetisation – What are the challenges and opportunities?
  • The power of VR, AR & MR for brand engagement and showcasing products directly to consumers
  • How will advertising link to virtual and augmented experiences in future?
09:00
Democratisation of XR content: Looking at grey areas
  • What’s the place of the traditional game engines and new platforms and how is VR content development going to play out in the coming years?
  • Platform based solutions and content: How will platforms and apps maintain privacy?
  • IP and content rights – Factors for consideration in a streaming consumer market
  • Partners or competitors? Understanding how to work in a limited and complex ecosystem
09:00
Storytelling in VR: Creating meaningful experiences
  • The power and challenge of truly interactive storytelling in cinema
  • Storytelling methods – How best to combine art and technology?
  • Significance for the industry over the coming years
Afternoon session: Improving the Consumer Experience
09:00
How XR will change the face of film and broadcast media over the next decade
  • From history to animation: Film genres and their relevance to XR production
  • Successful cinematic projects – What made them work? What have we learnt?
  • AR and broadcast media: The future of immersive consumer interaction?
09:00
Audio focus: A crucial role in immersive experiences
  • What stage is audio technology at and where is it heading?
  • What are the technical requirements for audio to be fully immersive?
  • Future outlook for the immersive audio market
09:00
The impact of XR on sport: Taking the thrill to the next level
  • How is XR going to massively change how fans experience big game events in the next five years?
  • What are the barriers to large scale broadcast or participation in sport-related XR?
  • What is already being done and how can we build on it?
09:00
The rise of LBE: Where, what and how is XR being used?
  • Is location-based entertainment the natural first step to experiencing great virtual reality?
  • How can content creators and brands take advantage?
  • LBE for mixed reality: Is this the best way to show its power?
  • Understanding what’s needed for truly successful LBE
09:00
The place of VR & AR in arts, culture and heritage
  • Best use cases so far and some of the likely innovations going forward
  • The role of culture in XR distribution
  • Content focus: What are consumers looking for? What content is out there? How can we find out?

ORDER THE FULL EVENT BROCHURE

See who’ll be there * Full agenda summary * Registration deadlines * Exclusive discount code

Day Two: Track #2 – Enterprise XR – Best Practice for Business Leaders

Morning session: The Enterprise XR Boom – Overcoming Hurdles to Adoption
09:00
The enterprise XR market – What lies in store?
  • Why business applications are leading the way for mass XR adoption
  • Unlocking the potential of XR to transform how – and where - people work
  • Challenges around choice: Optimising platforms, content and partners for a certain use-case
09:00
From concept to implementation
  • Proving the viability of XR for business use - how to measure success
  • Communicating the value and best applications of VR & AR to business leaders across industry
  • Addressing the technical hurdles to bring mass enterprise adoption of VR
09:00
Streamlining XR for business: Integration do’s and don’ts
  • Aligning people, culture and technology to integrate VR & AR for competitive advantage
  • Integrating XR into workflows – Learnings from an industry player
  • Using VR for training and onboarding to reduce cost and improve worker performance
  • How to create in-house content on a budget
09:00
VR ready for large scale use at work
  • VR-specific enterprise applications
  • Headsets and scalability – How does it work?
  • Upcoming opportunities for VR in the workplace
09:00
The boom of XR for training use-cases – What’s next?
  • Safety, cost saving and enhanced productivity: How has XR revolutionised certain processes?
  • Training XR content – How specific does it need to be?
  • Into the future: How can training in XR be scaled and upgraded across businesses effectively?
09:00
Digital delta: Where customers experience the business value of digitalization through mixed reality
  • Moving towards mixed reality for enterprise – What are the business priorities?
  • Digitalization of customer facing experiences: Benefits, ROI and measurables
  • Examples of where XR has enhanced customer experience and boosted brand reputation
Afternoon session: XR Use-Cases Across Industry Verticals
09:00
XR and the evolution of design and visualisation in high-end manufacturing
  • The use of AR and VR in design and visualisation: How far has it come?
  • IoT, digital twin and robotics – Enhanced XR experience and feedback with complementary technologies
  • How has XR in manufacturing propelled different industry verticals into the new digital age?
09:00
Tracking the huge variety of VR & AR use cases in healthcare and medicine
  • Why has training, research, and manufacturing in pharma and healthcare been challenging?
  • How is XR being used today across healthcare?
  • Therapy in VR – Are the trials working and what are the possibilities?
  • Where are the opportunities for this technology to shape the future of the industry?
09:00
The massive impact coming from VR & AR on B2B marketing
  • Virtual tours and virtual meetings – How can these enhance marketing techniques?
  • XR possibilities for product placement
  • AR versus VR – What should we invest in? What’s more appropriate for B2B?
09:00
The immersive AEC revolution: Now and future
  • How XR is changing architecture, construction and infrastructure development
  • What is the potential when combining with big data and AI?
  • When is XR likely to be fully embedded into the AEC industry?
09:00
XR in education: Exploring opportunities and challenges
  • Is the education sector a natural home for the most comprehensive immersive experiences?
  • Where is XR best placed within the education sector?
  • What measures are in place or can be taken to counteract monetary constraints?

ORDER THE FULL EVENT BROCHURE

See who’ll be there * Full agenda summary * Registration deadlines * Exclusive discount code

Day Two: Track #3 – Start-Up XR – What does it take to make it?

Morning session: State of the Market & Investor Focus
09:00
Market trends for XR: Where’s the growth?
  • Analysing the growing but fragmented market: Where are the gaps?
  • What are the biggest challenges and opportunities?
  • Europe focus: How does the start-up/investor landscape differ from the rest of the world?
09:00
Navigating market competition – What does it take?
  • Surviving and thriving to 2020: Clear strategies and tips to navigate turbulence and an ever changing, ever more competitive environment
  • Spotting gaps in the market and maximising marketing opportunities
  • The value of partnerships – How can stakeholders unite their expertise for success?
09:00
Investor panel – What annoys them? What excites them?
  • What are the key questions on an investor’s mind?
  • How do they measure business growth expectations?
  • Where’s the biggest appetite from an investor perspective?
09:00
Tracking other funding opportunities across Europe and beyond
  • Grass roots, university and government funding – What opportunities are there?
  • Funding types and initiatives: How do you know what’s appropriate for you?
  • Crowdfunding – Does it work?
  • Global opportunities: Who are the XR investment leaders?
Afternoon session: Spotlight on Start-Ups
09:00
Looking at unicorns: What are the common themes for successful start-ups?
  • How did they begin their journey?
  • What did the investment plan look like?
  • How did they deliver on the funding?
  • What actions should be taken to prevent a one-hit wonder scenario?
09:00
Gaining and Delivering on Investment Promises
  • How to successfully pitch for investment: Boot camp in winning them over
  • Outlining your strategy – From the first 6 months to 5+ years
  • Deliverables: What comes within and outside of your control?
09:00
Start-Up Case Studies: Proven Success Stories from…
  • Hardware
  • Training XR use cases
  • Visualization tools
  • Consumer AR
  • Gaming
  • Audio

ORDER THE FULL EVENT BROCHURE

See who’ll be there * Full agenda summary * Registration deadlines * Exclusive discount code