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The immersive industry has spoken, we have listened and crafted an agenda covering what you NEED to know…


Shaped by movers and shakers across the immersive consumer entertainment and enterprise European ecosystem, this comprehensive agenda guarantees to help you deliver real value from XR.

Day One

9:00 – 9:10
Welcome & opening remarks

XR Intelligence by Reuters Events Stefan Mullan Conference Organiser XR Intelligence by Reuters Events

XR in 2020 - opportunity is everywhere - but where to start?
9:10 – 9:40
Opening keynote presentation: The state of the XR Industry and look to the future
  • Gain a comprehensive overview of the XR industry by looking at the latest data and trends
  • Identify which macro issues the industry is struggling with
  • Spot the areas with highest potential for growth split by use cases and industry applications
  • Understand what the next 3 years could look like

SuperData, a Nielsen company Stephanie Llamas Head of Research, Strategy and VR / AR SuperData, a Nielsen company

9:40 – 10:20
Panel discussion: Growth frontiers - opportunities for enterprise XR
  • Assess your organisation’s viability for an XR implementation - learn the dos and don’ts
  • Identify who needs to be involved and learn how to draw up your roadmap
  • Choose the right partner organisation for your first XR project

Centrica Rawand Sirwan Nawroly eXtended Reality (XR) Technology Product Owner Centrica

BBC David Johnston Lead Producer BBC

BASF Jill Spaeh Global Virtual Design & Construction Management: BIM Integration & Training BASF

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

10:20 – 10:45
Presentation: The content creation revolution
  • Leverage XR and Real-time tech to transform content production
  • See how specific applications make your content creation process more creator-centric and collaborative
  • Rethink the pipeline model to build nimble workflows that empower us to bring stories to audiences in different places
  • Decide where to use XR design techniques in your business

NBC Universal Media Rafi Nizam Vice President Creative NBC Universal Media

10:45 - 11:15
Break
Coffee sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
11:15 - 11:55
Panel discussion: Understanding the current investment landscape - winners and losers
  • Establish a bulletproof investment pitch for your XR initiative
  • Secure investment in your content from platform creators by understanding and then providing them with what they look for – and avoiding what they don’t!
  • Learn about different routes to gaining that crucial investment

HTC Vive Dave Haynes Director of Developer Ecosystem & Vive X EMEA HTC Vive

World Business Angels Investment Forum Miguel Martin Secretary General of Global Startups Committee World Business Angels Investment Forum

nDreams Patrick O'Luanaigh CEO nDreams

Techstars Eamonn Carey Managing Director Techstars

Moderator Virtual Switzerland Laetitia Bochud Network Manager Virtual Switzerland

Building the XR insurgency
11:55 - 12:35
Panel Discussion: Resourcing your XR capability: hiring, outsourcing and upskilling
  • Decide on the best people strategy to deliver your XR needs
  • Recruit, train and retain talent by touring schools and universities
  • Foster employee loyalty through a XR work experience development scheme
  • Identify which university courses are available for XR career hopefuls

Immerse UK Asha Easton Knowledge Transfer Network Manager Immerse UK

XR Bootcamp Ferhan Özkan Co-founder XR Bootcamp

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

12:35 - 13:35
Lunch
Lunch sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
13:35 - 14:15
Showcase panel discussion: Women doing great things in immersive technology and why it matters

Moderator: The Park Playground Muki Kulhan Creative XR Consultant The Park Playground

14:15 - 14:40
Presentation: Focus on language: talking the talk to bring stakeholders together
  • Learn why you’re not getting any budget and why senior management don’t want to know!
  • Strike the right balance between technical and business lexicon in how you and your team communicate XR to different stakeholders across your business
  • Get your immersive initiative signed off by speaking the language of the senior stakeholders

Vodafone Paras Shah Head of Health, Safety & Sustainability Vodafone

The technological barriers to adoption - addressed
14:40 - 15:05
Presentation: VR is NOW: how to move from POC to deployment
  • The future is exciting but what about the present? VR is Now.
  • Discover how companies are solving real problems using virtual reality in training, engineering and marketing
  • The challenge is to move from POC to deployment but how can I get started? Find out the plan to become a VR leader

Virtualware David Moreno Head of Marketing & Business Development Virtualware

15:05 - 15:25
Presentation: How 5g and edge computing will bring XR to the next level
  • Ascertain how to create mini networks for your immersive devices to increase adoption
  • Examine alternatives to Wi-Fi and Bluetooth for outdoor AR and VR usage
  • Understand upcoming offerings from 5g connectivity vendors and telecommunication companies and what this means for the future of XR

Deutsche Telekom Terry R. Schussler Senior Director, Spatial Computing Deutsche Telekom

15:25 - 15:55
Break
Coffee sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
15:55 - 16:10
Presentation: Inclusion-led innovation: how inclusive design can fuel your XR creativity and product desirability
  • Designing with edge-case experience from the start is an innovation and creativity catalyst. It is also reduces overall costs and risks.
  • Who does inclusion include?
  • How can you do this? A straightforward approach to think about inclusive design in immersive development

Open Inclusion Christine Hemphill Founder and Managing Director Open Inclusion

Forward thinking - the next wave of cutting edge XR technology
16:10 - 16:35
Presentation: 2020 innovations: VR becoming intelligent
  • Learn how next generation XR headsets are getting even better
  • Discover how XR is becoming intelligent with AI and Machine Learning
  • Uncover how industry is ramping up VR application

HP Cecile Tezenas du Montcel Future Compute Business Development Manager HP

16:35 - 17:00
Presentation: Identify and implement next generation metrics for XR
  • Rethink standard video metrics for XR content and understand how it is ineffective
  • Learn how to measure dwell, eye gaze and gyro on your XR content
  • Identify other that insights could be generated via XR devices to analyse patterns in user behaviours, interactions and communications and determine the right action to take
  • Understand how metrics can benefit verticals such as education, healthcare, smart homes, and industrial manufacturing

Humanitarian Leadership Academy Atish Gonsalves Global Innovation Director Humanitarian Leadership Academy

17:00 – 17:30
Double act presentation: Integrating AI with VR for ultra-realistic immersive experiences
  • Understand the psychology of experiencing Artificial Intelligence in VR
  • Uncover how to merge video, real-time graphics and natural language processing in VR content
  • Understand and deal with challenges arising from moving image content in an immersive setting as well how to onboard and offboard end users from the virtual space

Manchester Metropolitan University Roger McKinley Researcher Manchester Metropolitan University

Manchester Metropolitan University David Jackson Research Associate in Narrative and AI Manchester Metropolitan University

17:30 – 19:00
Networking drinks
Drinks sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

Day Two

Consumer XR

Chairman: Realised Realities Simon Benson Co-Founder Realised Realities

Enterprise XR

Chairman: AR for Enterprise Alliance Mark Sage Executive Director AR for Enterprise Alliance

Make your venture pay its way
XR business transformation
9:15 - 9:40
Presentation: Demonstrate ROI – which business model will make your consumer XR venture the most money?
  • Learn which business models provide the best ROI
  • Discover how to differentiate your offering in a fast-growing marketplace
  • Pick up top money saving techniques your customer won’t even notice!

The Dream Corporation Chris Adams CEO & Co-Founder The Dream Corporation

9:15 - 9:40
Double act presentation: Implementing Immersive Learning

Craig and Mark have spent the last two years building the case for VR in Lloyds Banking Group. From the first tentative steps though to deploying three complex and innovative soft skills VR solutions, Craig and Mark have guided the organisation at every step. They will speak about three key topics:

  • Building a strong business case for immersive learning
  • Spotting the right opportunities for deployment in your business
  • Top tips for getting started with VR

Lloyds Banking Group Craig Piper Learning Delivery Manager Lloyds Banking Group

Lloyds Banking Group Mark Poole E-Learning Design Consultant Lloyds Banking Group

9:40 - 10:05
Presentation: User experience: what, how much and for how long?
  • Ensure repeat business by striking the ideal balance of session length, choice of device and content
  • Understand your customer through focus testing and surveys
  • Optimize your revenue and throughput with the right pricing strategy
9:40 - 10:05
Double act presentation: A new generation: Exploring the upcoming challenges and solutions for shopper research in Mixed Reality

Emerging technologies within XR will provide new opportunities for Shopper and Consumer research, enhancing the insight we can gather from these studies.

However, with this opportunity comes several challenges that will need to be overcome. GSK have partnered with Birmingham City University to explore these challenges and propose a path forwards. In this talk Gregory and Muadh will cover:

  • Relevant things we've learned from conducting studies using Virtual Reality
  • What are the key challenges to Augmented Reality for Shopper research?
  • What are the opportunities for Augmented Reality for Shopper research?

GSK Gregory Hough Digital Projects Manager GSK

Birmingham City University Muadh Al Kalbani AR Technical Specialist Birmingham City University

10:05 - 10:45
Panel discussion: Streamline your consumer game, distribution and monetization strategies
  • Discover what your audience wants from XR content through various research methods
  • Optimize your sales by ensuring your game appeals to as many people as possible
  • Learn the importance of discoverability – how easily can consumers find your game?

vTime Clemens Wangerin Managing Director vTime

LADbible Group Joe Williams Immersive Lead LADbible Group

Admix Samuel Huber Founder and CEO Admix

Moderator: The Ghost Howls Antony Vitillo Blogger and XR Consultant The Ghost Howls

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

10:05 - 10:45
Panel discussion: Applications of XR to product design
  • Learn how AEC is innovating product design processes through XR technology
  • Quantify time saved by designing products this way
  • Understand potential for XR beyond product design

Theorem Solutions Chris Litchfield Sales Director Theorem Solutions

MTC - Manufacturing Technology Centre David Varela Technology Manager - Advanced Visualisation (AR/VR/MR) MTC - Manufacturing Technology Centre

AECOM Andy Thomas Regional Director, Head of Visualisation & VR AECOM

Arup Helen Campbell Director: Technical Software Group Arup

Moderator: Immersive Insight Nathan Gaydhani Immersive Technology Strategist Immersive Insight

10:45 - 11:15
Break
Coffee sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
11:15 - 11:40
Presentation: Spread the word: optimize your profit from a small addressable market
  • Learn how best to market your immersive offering: packaging, awareness, social media promotions, customer reviews, streaming and more
  • Discover how to win new customers and repeat business with sticky XR content that people talk about
  • Learn how to boost your content’s discoverability
11:15 - 11:40
Presentation: Integrate XR into your organisation for increased productivity and efficiency
  • Understand XR’s place within your current array of enterprise technology solutions
  • Discover the correct tools and training IT must be given to cope with increased XR adoption in enterprises
  • Get ready to scale your XR solution for operational deployment by preparing your data and IT systems
  • Maintain a robust information security perimeter by following safe 3rd party vendor guidelines

Airbus Pablo Marcos Ferre Mixed Reality Projects Coordinator Airbus

LBVR, entertainment and beyond
Don’t you get it yet?
11:40 - 12:05
Double act presentation: LBVR venues - kitted out and ready to go?
  • Gain an understanding of where the LBVR market is currently
  • A stitch in time saves nine – appreciate the importance of choosing the right hardware for your venue
  • Revenue beyond the venue – learn how offering experiences elsewhere can boost your business
  • Understand the importance of testing and end user feedback on your venue

holoride Nils J. Wollny CEO & co-founder holoride

REWIND Solomon Rogers Founder / CEO REWIND

11:40 - 12:20
Panel discussion: Applying XR to existing industries - banging a square peg into a round hole?

Now XR is being used in regulated industries like healthcare, product design and education, how can liability be allocated being supplier and user? How can privacy concerns be addressed? Are existing licensing and IP strategies fit for purpose?”

  • Discover which IP rights apply to products in the sector
  • Learn about Industry standards in the sector
  • Understand and implement practical and contractual measures to ensure protection

Immerse UK Asha Easton Knowledge Transfer Network Manager Immerse UK

IVRHA (International Virtual Reality and Healthcare Association) Bob Fine Executive Director IVRHA (International Virtual Reality and Healthcare Association)

Medical Realities Steve Dann Co-Founder and Executive Chairman Medical Realities

Moderator: Marks & Clerk Simon Portman Managing Associate Marks & Clerk

12:05 - 12:45
Panel discussion: The transformative potential of XR for the entertainment industry
  • Storytelling: learn how to position player agency with your story’s narrative
  • Keep it simple! Learn how to overcome common obstacles slowing down consumer adoption of XR
  • Discover which areas of entertainment will offer the biggest growth areas for your business

The Dream Corporation Ed Wardle Chief Creative Officer The Dream Corporation

nDreams Sam Gage Principal Technical Designer nDreams

XR Diversity Initiative Nina Salomons Co-Founder XR Diversity Initiative

Moderator: Virtual Perceptions Thomas Ffiske Editor Virtual Perceptions

12:20 - 12:45
Double act presentation: Demonstrate ROI – quantify the benefits of XR in your business
  • Learn which immersive use cases provide best ROI
  • Understand the best way to track time saved or money made from your XR solution
  • Learn how best to present your data in a convincing manner

Bayer Michael Ring Senior Contract Manager Bayer

Bayer Ines Saure Product Supply, Pharmaceuticals Bayer

12:45 - 13:45
Lunch
Lunch sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
13:45 - 14:10
Presentation: Beyond your basic LBVR offering – generating additional revenue streams from a customer base we don’t quite understand
  • Understand the consumer for LBVR – what do they want and how can you provide it?
  • Discover how content creation can provide your arcade with a competitive advantage
  • Futureproof your offerings against becoming obsolete by draw up a long-term strategic roadmap
  • Maximise your profits by spreading your bets to mitigate unforeseen lulls

Fallen Planet Studios Alex Moretti CEO Fallen Planet Studios

13:45 - 14:10
Presentation: Tracking your implementation’s benefit: how to convince with a combination of qualitative and quantitative results
  • Identify the most valuable data to collect
  • Understand the importance of user testimonials in demonstrating the effectiveness of a project
  • Learn how qualitative and quantitative feedback can support your business case

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

14:10 - 14:35
Presentation: Stay innovative to stay afloat
  • Understand the wide and varied market for consumer content
  • Learn how to foster innovation in your design team
  • Optimize your earnings by tapping into unexploited consumer segments
14:10 - 14:35
Presentation: Beyond the VR package license cost
  • Understand the 4 Ps for successful deployment of new technology: People, Projects, Procurement, Proactive
  • How workshops can help you validate use cases
  • Make your project a success by benefiting from all components of a VR package
  • Manage expectations across your organisation on what can and can’t be done with XR
14:35 - 15:30
Interactive roundtable discussions

These informal peer-to-peer discussions are the perfect opportunity for you to gain practical insights and discuss some of the most pressing issues affecting your role.

The audience will vote on hot topics to be discussed in groups around tables. The appointed table leaders will facilitate discussions which will run concurrently for 30 minutes. After the lively discussions the table leaders will share the top five takeaways with the entire audience.

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

Day One

9:00 – 9:10
Welcome & opening remarks

XR Intelligence by Reuters Events Stefan Mullan Conference Organiser XR Intelligence by Reuters Events

XR in 2020 - opportunity is everywhere - but where to start?
9:10 – 9:40
Opening keynote presentation: The state of the XR Industry and look to the future
  • Gain a comprehensive overview of the XR industry by looking at the latest data and trends
  • Identify which macro issues the industry is struggling with
  • Spot the areas with highest potential for growth split by use cases and industry applications
  • Understand what the next 3 years could look like

SuperData, a Nielsen company Stephanie Llamas Head of Research, Strategy and VR / AR SuperData, a Nielsen company

9:40 – 10:20
Panel discussion: Growth frontiers - opportunities for enterprise XR
  • Assess your organisation’s viability for an XR implementation - learn the dos and don’ts
  • Identify who needs to be involved and learn how to draw up your roadmap
  • Choose the right partner organisation for your first XR project

Centrica Rawand Sirwan Nawroly eXtended Reality (XR) Technology Product Owner Centrica

BBC David Johnston Lead Producer BBC

BASF Jill Spaeh Global Virtual Design & Construction Management: BIM Integration & Training BASF

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

10:20 – 10:45
Presentation: The content creation revolution
  • Leverage XR and Real-time tech to transform content production
  • See how specific applications make your content creation process more creator-centric and collaborative
  • Rethink the pipeline model to build nimble workflows that empower us to bring stories to audiences in different places
  • Decide where to use XR design techniques in your business

NBC Universal Media Rafi Nizam Vice President Creative NBC Universal Media

10:45 - 11:15
Break
Coffee sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
11:15 - 11:55
Panel discussion: Understanding the current investment landscape - winners and losers
  • Establish a bulletproof investment pitch for your XR initiative
  • Secure investment in your content from platform creators by understanding and then providing them with what they look for – and avoiding what they don’t!
  • Learn about different routes to gaining that crucial investment

HTC Vive Dave Haynes Director of Developer Ecosystem & Vive X EMEA HTC Vive

World Business Angels Investment Forum Miguel Martin Secretary General of Global Startups Committee World Business Angels Investment Forum

nDreams Patrick O'Luanaigh CEO nDreams

Techstars Eamonn Carey Managing Director Techstars

Moderator Virtual Switzerland Laetitia Bochud Network Manager Virtual Switzerland

Building the XR insurgency
11:55 - 12:35
Panel Discussion: Resourcing your XR capability: hiring, outsourcing and upskilling
  • Decide on the best people strategy to deliver your XR needs
  • Recruit, train and retain talent by touring schools and universities
  • Foster employee loyalty through a XR work experience development scheme
  • Identify which university courses are available for XR career hopefuls

Immerse UK Asha Easton Knowledge Transfer Network Manager Immerse UK

XR Bootcamp Ferhan Özkan Co-founder XR Bootcamp

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

12:35 - 13:35
Lunch
Lunch sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
13:35 - 14:15
Showcase panel discussion: Women doing great things in immersive technology and why it matters

Moderator: The Park Playground Muki Kulhan Creative XR Consultant The Park Playground

14:15 - 14:40
Presentation: Focus on language: talking the talk to bring stakeholders together
  • Learn why you’re not getting any budget and why senior management don’t want to know!
  • Strike the right balance between technical and business lexicon in how you and your team communicate XR to different stakeholders across your business
  • Get your immersive initiative signed off by speaking the language of the senior stakeholders

Vodafone Paras Shah Head of Health, Safety & Sustainability Vodafone

The technological barriers to adoption - addressed
14:40 - 15:05
Presentation: VR is NOW: how to move from POC to deployment
  • The future is exciting but what about the present? VR is Now.
  • Discover how companies are solving real problems using virtual reality in training, engineering and marketing
  • The challenge is to move from POC to deployment but how can I get started? Find out the plan to become a VR leader

Virtualware David Moreno Head of Marketing & Business Development Virtualware

15:05 - 15:25
Presentation: How 5g and edge computing will bring XR to the next level
  • Ascertain how to create mini networks for your immersive devices to increase adoption
  • Examine alternatives to Wi-Fi and Bluetooth for outdoor AR and VR usage
  • Understand upcoming offerings from 5g connectivity vendors and telecommunication companies and what this means for the future of XR

Deutsche Telekom Terry R. Schussler Senior Director, Spatial Computing Deutsche Telekom

15:25 - 15:55
Break
Coffee sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
15:55 - 16:10
Presentation: Inclusion-led innovation: how inclusive design can fuel your XR creativity and product desirability
  • Designing with edge-case experience from the start is an innovation and creativity catalyst. It is also reduces overall costs and risks.
  • Who does inclusion include?
  • How can you do this? A straightforward approach to think about inclusive design in immersive development

Open Inclusion Christine Hemphill Founder and Managing Director Open Inclusion

Forward thinking - the next wave of cutting edge XR technology
16:10 - 16:35
Presentation: 2020 innovations: VR becoming intelligent
  • Learn how next generation XR headsets are getting even better
  • Discover how XR is becoming intelligent with AI and Machine Learning
  • Uncover how industry is ramping up VR application

HP Cecile Tezenas du Montcel Future Compute Business Development Manager HP

16:35 - 17:00
Presentation: Identify and implement next generation metrics for XR
  • Rethink standard video metrics for XR content and understand how it is ineffective
  • Learn how to measure dwell, eye gaze and gyro on your XR content
  • Identify other that insights could be generated via XR devices to analyse patterns in user behaviours, interactions and communications and determine the right action to take
  • Understand how metrics can benefit verticals such as education, healthcare, smart homes, and industrial manufacturing

Humanitarian Leadership Academy Atish Gonsalves Global Innovation Director Humanitarian Leadership Academy

17:00 – 17:30
Double act presentation: Integrating AI with VR for ultra-realistic immersive experiences
  • Understand the psychology of experiencing Artificial Intelligence in VR
  • Uncover how to merge video, real-time graphics and natural language processing in VR content
  • Understand and deal with challenges arising from moving image content in an immersive setting as well how to onboard and offboard end users from the virtual space

Manchester Metropolitan University Roger McKinley Researcher Manchester Metropolitan University

Manchester Metropolitan University David Jackson Research Associate in Narrative and AI Manchester Metropolitan University

17:30 – 19:00
Networking drinks
Drinks sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

Flash sale: register using code XREUROPE300 before Wednesday 11th March for £300 off!

Remaining discounted passes: 3

Day Two

Consumer XR

Chairman: Realised Realities Simon Benson Co-Founder Realised Realities

Enterprise XR

Chairman: AR for Enterprise Alliance Mark Sage Executive Director AR for Enterprise Alliance

Make your venture pay its way
XR business transformation
9:15 - 9:40
Presentation: Demonstrate ROI – which business model will make your consumer XR venture the most money?
  • Learn which business models provide the best ROI
  • Discover how to differentiate your offering in a fast-growing marketplace
  • Pick up top money saving techniques your customer won’t even notice!

The Dream Corporation Chris Adams CEO & Co-Founder The Dream Corporation

9:15 - 9:40
Double act presentation: Implementing Immersive Learning

Craig and Mark have spent the last two years building the case for VR in Lloyds Banking Group. From the first tentative steps though to deploying three complex and innovative soft skills VR solutions, Craig and Mark have guided the organisation at every step. They will speak about three key topics:

  • Building a strong business case for immersive learning
  • Spotting the right opportunities for deployment in your business
  • Top tips for getting started with VR

Lloyds Banking Group Craig Piper Learning Delivery Manager Lloyds Banking Group

Lloyds Banking Group Mark Poole E-Learning Design Consultant Lloyds Banking Group

9:40 - 10:05
Presentation: User experience: what, how much and for how long?
  • Ensure repeat business by striking the ideal balance of session length, choice of device and content
  • Understand your customer through focus testing and surveys
  • Optimize your revenue and throughput with the right pricing strategy
9:40 - 10:05
Double act presentation: A new generation: Exploring the upcoming challenges and solutions for shopper research in Mixed Reality

Emerging technologies within XR will provide new opportunities for Shopper and Consumer research, enhancing the insight we can gather from these studies.

However, with this opportunity comes several challenges that will need to be overcome. GSK have partnered with Birmingham City University to explore these challenges and propose a path forwards. In this talk Gregory and Muadh will cover:

  • Relevant things we've learned from conducting studies using Virtual Reality
  • What are the key challenges to Augmented Reality for Shopper research?
  • What are the opportunities for Augmented Reality for Shopper research?

GSK Gregory Hough Digital Projects Manager GSK

Birmingham City University Muadh Al Kalbani AR Technical Specialist Birmingham City University

10:05 - 10:45
Panel discussion: Streamline your consumer game, distribution and monetization strategies
  • Discover what your audience wants from XR content through various research methods
  • Optimize your sales by ensuring your game appeals to as many people as possible
  • Learn the importance of discoverability – how easily can consumers find your game?

vTime Clemens Wangerin Managing Director vTime

LADbible Group Joe Williams Immersive Lead LADbible Group

Admix Samuel Huber Founder and CEO Admix

Moderator: The Ghost Howls Antony Vitillo Blogger and XR Consultant The Ghost Howls

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

10:05 - 10:45
Panel discussion: Applications of XR to product design
  • Learn how AEC is innovating product design processes through XR technology
  • Quantify time saved by designing products this way
  • Understand potential for XR beyond product design

Theorem Solutions Chris Litchfield Sales Director Theorem Solutions

MTC - Manufacturing Technology Centre David Varela Technology Manager - Advanced Visualisation (AR/VR/MR) MTC - Manufacturing Technology Centre

AECOM Andy Thomas Regional Director, Head of Visualisation & VR AECOM

Arup Helen Campbell Director: Technical Software Group Arup

Moderator: Immersive Insight Nathan Gaydhani Immersive Technology Strategist Immersive Insight

10:45 - 11:15
Break
Coffee sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
11:15 - 11:40
Presentation: Spread the word: optimize your profit from a small addressable market
  • Learn how best to market your immersive offering: packaging, awareness, social media promotions, customer reviews, streaming and more
  • Discover how to win new customers and repeat business with sticky XR content that people talk about
  • Learn how to boost your content’s discoverability
11:15 - 11:40
Presentation: Integrate XR into your organisation for increased productivity and efficiency
  • Understand XR’s place within your current array of enterprise technology solutions
  • Discover the correct tools and training IT must be given to cope with increased XR adoption in enterprises
  • Get ready to scale your XR solution for operational deployment by preparing your data and IT systems
  • Maintain a robust information security perimeter by following safe 3rd party vendor guidelines

Airbus Pablo Marcos Ferre Mixed Reality Projects Coordinator Airbus

LBVR, entertainment and beyond
Don’t you get it yet?
11:40 - 12:05
Double act presentation: LBVR venues - kitted out and ready to go?
  • Gain an understanding of where the LBVR market is currently
  • A stitch in time saves nine – appreciate the importance of choosing the right hardware for your venue
  • Revenue beyond the venue – learn how offering experiences elsewhere can boost your business
  • Understand the importance of testing and end user feedback on your venue

holoride Nils J. Wollny CEO & co-founder holoride

REWIND Solomon Rogers Founder / CEO REWIND

11:40 - 12:20
Panel discussion: Applying XR to existing industries - banging a square peg into a round hole?

Now XR is being used in regulated industries like healthcare, product design and education, how can liability be allocated being supplier and user? How can privacy concerns be addressed? Are existing licensing and IP strategies fit for purpose?”

  • Discover which IP rights apply to products in the sector
  • Learn about Industry standards in the sector
  • Understand and implement practical and contractual measures to ensure protection

Immerse UK Asha Easton Knowledge Transfer Network Manager Immerse UK

IVRHA (International Virtual Reality and Healthcare Association) Bob Fine Executive Director IVRHA (International Virtual Reality and Healthcare Association)

Medical Realities Steve Dann Co-Founder and Executive Chairman Medical Realities

Moderator: Marks & Clerk Simon Portman Managing Associate Marks & Clerk

12:05 - 12:45
Panel discussion: The transformative potential of XR for the entertainment industry
  • Storytelling: learn how to position player agency with your story’s narrative
  • Keep it simple! Learn how to overcome common obstacles slowing down consumer adoption of XR
  • Discover which areas of entertainment will offer the biggest growth areas for your business

The Dream Corporation Ed Wardle Chief Creative Officer The Dream Corporation

nDreams Sam Gage Principal Technical Designer nDreams

XR Diversity Initiative Nina Salomons Co-Founder XR Diversity Initiative

Moderator: Virtual Perceptions Thomas Ffiske Editor Virtual Perceptions

12:20 - 12:45
Double act presentation: Demonstrate ROI – quantify the benefits of XR in your business
  • Learn which immersive use cases provide best ROI
  • Understand the best way to track time saved or money made from your XR solution
  • Learn how best to present your data in a convincing manner

Bayer Michael Ring Senior Contract Manager Bayer

Bayer Ines Saure Product Supply, Pharmaceuticals Bayer

12:45 - 13:45
Lunch
Lunch sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591
13:45 - 14:10
Presentation: Beyond your basic LBVR offering – generating additional revenue streams from a customer base we don’t quite understand
  • Understand the consumer for LBVR – what do they want and how can you provide it?
  • Discover how content creation can provide your arcade with a competitive advantage
  • Futureproof your offerings against becoming obsolete by draw up a long-term strategic roadmap
  • Maximise your profits by spreading your bets to mitigate unforeseen lulls

Fallen Planet Studios Alex Moretti CEO Fallen Planet Studios

13:45 - 14:10
Presentation: Tracking your implementation’s benefit: how to convince with a combination of qualitative and quantitative results
  • Identify the most valuable data to collect
  • Understand the importance of user testimonials in demonstrating the effectiveness of a project
  • Learn how qualitative and quantitative feedback can support your business case

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

14:10 - 14:35
Presentation: Stay innovative to stay afloat
  • Understand the wide and varied market for consumer content
  • Learn how to foster innovation in your design team
  • Optimize your earnings by tapping into unexploited consumer segments
14:10 - 14:35
Presentation: Beyond the VR package license cost
  • Understand the 4 Ps for successful deployment of new technology: People, Projects, Procurement, Proactive
  • How workshops can help you validate use cases
  • Make your project a success by benefiting from all components of a VR package
  • Manage expectations across your organisation on what can and can’t be done with XR
14:35 - 15:30
Interactive roundtable discussions

These informal peer-to-peer discussions are the perfect opportunity for you to gain practical insights and discuss some of the most pressing issues affecting your role.

The audience will vote on hot topics to be discussed in groups around tables. The appointed table leaders will facilitate discussions which will run concurrently for 30 minutes. After the lively discussions the table leaders will share the top five takeaways with the entire audience.

Sponsorship opportunities available: contact Daniel Baker on dbaker@vr-intelligence.com or +44 20 7375 7591

Get the full event brochure

Who you'll see there - program summary for both tracks - audience breakdown - exclusive discount code