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XR Europe 2020 28-29 April, 2020|London, UK

The 2020 agenda will feature Europe's most influential and innovative XR leaders...

Day One

__time
Opening remarks
XR Intelligence
Chairman
XR in 2020 - where are we at and where are we heading?
__time
The state of the XR Industry and look to the future
  • Gain a comprehensive overview of the XR industry by looking at the latest data and trends
  • Identify which macro issues the industry is struggling with
  • Spot the areas with highest potential for growth split by use cases and industry applications
  • Understand what the next 5 years could look like
__time
Understand how to plan for upcoming improvements from hardware manufacturers
  • Gauge the timelines of the big players to plan your strategy accordingly
  • Understand what steps are being taken to improve form factor
  • Learn how manufacturers are improving the entire user experience for increased adoption
__time
Done is better than perfect – get started with XR in your business
  • Assess your organisation’s viability for an XR implementation - learn the dos and don’ts
  • Identify who needs to be involved and learn how to draw up your roadmap
  • Choose the right partner organisation for your first XR project
__time
Significant growth opportunities for enterprise
  • Uncover which industries are using more and more XR
  • Learn the specific applications which are becoming increasingly widespread
  • Decide where to use XR technology in your business and which application to deploy
__time
Overcoming investors’ content discontentment for your next cash injection
  • Establish a bulletproof investment pitch for your XR initiative
  • Secure investment in your content from platform creators by understanding and then providing them with what they look for – and avoiding what they don’t!
  • Learn about different routes to gaining that crucial investment
08:00
Break
People problems
__time
Optimum UX
  • Understand the ideal balance of session length and choice of device
  • How to make XR content to ensure a pleasant UX
  • Getting users comfortable with using a headset
__time
Focus on language: talking the talk to get yourself understood and your projects implemented
  • Learn why you’re not getting any budget and why senior management don’t want to know!
  • Strike the right balance between technical and business lexicon in how you and your team communicate XR to different stakeholders across your business
  • Get your immersive initiative signed off by speaking the language of the senior stakeholders
__time
Build your XR capability: hiring, outsourcing and upskilling
  • Decide on the best people strategy to deliver your XR needs
  • Recruit, train and retain talent by touring schools and universities
  • Foster employee loyalty through a XR work experience development scheme
  • Identify which university courses are available for XR career hopefuls
08:00
Lunch
Technical environments and challenges
__time
How 5g and cloud computing will bring XR to the next level
  • Ascertain how to create mini networks for your immersive devices to increase adoption
  • Examine alternatives to Wi-Fi and Bluetooth for outdoor AR and VR usage
  • Understand upcoming offerings from 5g connectivity vendors and telecommunication companies and what this means for the future of XR
__time
Determine solutions for your alterable environment, programming and data challenges for business benefit
  • Learn how interactive XR can benefit your users
  • Save time by creating tools for the design team to set up alterability in the software
  • Ensure your code is as modular as possible for easy future editing
  • Discover innovative use of tools already on the market to export highly detailed models through small data volumes
08:00
Break
__time
Multimodality – benefit from accessing your XR content across multiple mediums
  • Understand the range of devices immersive content could be playable on
  • Find out how making your content playable on multiple mediums can increase XR uptake
  • Learn which business situations could derive value from an added VR element
Cutting edge XR technology
__time
Identify and implement next generation metrics for XR
  • Rethink standard video metrics for XR content and understand how it is ineffective
  • Learn how to measure dwell, eye gaze and gyro on your XR content
  • Identify other that insights could be generated via XR devices to analyse patterns in user behaviours, interactions and communications and determine the right action to take
  • Understand how metrics can benefit verticals such as education, healthcare, smart homes, and industrial manufacturing.
__time
Integrating AI with VR for ultra-realistic immersive experiences
  • Understand the psychology of experiencing Artificial Intelligence in VR
  • Uncover how to merge video, real-time graphics and natural language processing in VR content
  • Understand and deal with challenges arising from moving image content in an immersive setting as well how to onboard and offboard end users from the virtual space.
08:00
Networking drinks

Day Two

Consumer XR
Enterprise XR
Make your venture pay its way
XR business transformation
__time
Demonstrate ROI – which business model will make your consumer XR venture the most money?
  • Learn which business models provide the best ROI
  • Discover how to differentiate your offering in a fast-growing marketplace
  • Pick up top money saving techniques your customer won’t even notice!
Show how XR will bring your organisation huge benefits – demonstrate what can be done and why it’s beneficial
  • Uncover ways to effectively communicate the potential of XR to business leaders
  • Learn how to run small-scale pilots to demonstrate real benefits
  • Establish a process to transition from R&D to business implementation
  • Dispel damaging myths around XR
__time
User experience: what, how much and for how long?
  • Ensure repeat business by striking the ideal balance of session length, choice of device and content
  • Understand your customer through focus testing and surveys
  • Optimize your revenue and throughput with the right pricing strategy
Applications of XR to product design
  • Learn how AEC is innovating product design processes through XR technology
  • Quantify time saved by designing products this way
  • Understand potential for XR beyond product design
__time
Streamline your consumer game, distribution and monetization strategies
  • Discover what your audience wants from XR content through various research methods
  • Optimize your sales by ensuring your game appeals to as many people as possible
  • Learn the importance of discoverability – how easily can consumers find your game?
Training transformation: implementation, hurdles and growth areas
  • Identify training areas with the most potential for transformation through XR
  • Review best practice for implementing your first XR training programme
  • Quantify the benefit and reassure users and management by track the results of training delivered through XR
__time
Spread the word: optimize your profit from a small addressable market
  • Learn how best to market your immersive offering: packaging, awareness, social media promotions, customer reviews, streaming and more
  • Discover how to win new customers and repeat business with sticky XR content that people talk about
  • Learn how to boost your content’s discoverability
Integrate XR into your organisation for increased productivity and efficiency
  • Understand XR’s place within your current array of enterprise technology solutions
  • Discover the correct tools and training IT must be given to cope with increased XR adoption in enterprises
  • Get ready to scale your XR solution for operational deployment by preparing your data and IT systems
  • Maintain a robust information security perimeter by following safe 3rd party vendor guidelines
08:00
Break
LBVR, entertainment and beyond
Don’t you get it yet?
__time
LBVR venues - kitted out and ready to go?
  • Gain an understanding of where the LBVR market is currently
  • A stitch in time saves nine – appreciate the importance of choosing the right hardware for your venue
  • Revenue beyond the venue – learn how offering experiences elsewhere can boost your business
  • Understand the importance of testing and end user feedback on your venue
Find your ‘XR champion’ in your business to win over stubborn hearts and minds
  • Understand how an ‘XR champion’ can help bring about widespread acceptance of new technology
  • Identify the characteristics your ‘XR champion’ should have
  • Discover how to plan your ‘XR champion’s’ persuasion strategy
__time
The transformative potential of XR for the entertainment industry
  • Storytelling: learn how to position player agency with your story’s narrative
  • Keep it simple! Learn how to overcome common obstacles slowing down consumer adoption of XR
  • Discover which areas of entertainment will offer the biggest growth areas for your business
Demonstrate ROI – quantify the benefits of XR in your business
  • Learn which immersive use cases provide best ROI
  • Understand the best way to track time saved or money made from your XR solution
  • Learn how best to present your data in a convincing manner
08:00
Lunch
__time
Beyond your basic LBVR offering – generating additional revenue streams from a customer base we don’t quite understand
  • Understand the consumer for LBVR – what do they want and how can you provide it?
  • Discover how content creation can provide your arcade with a competitive advantage
  • Futureproof your offerings against becoming obsolete by draw up a long-term strategic roadmap
  • Maximise your profits by spreading your bets to mitigate unforeseen lulls
Tracking your implementation’s benefit: how to convince with a combination of qualitative and quantitative results
  • Identify the most valuable data to collect
  • Understand the importance of user testimonials in demonstrating the effectiveness of a project
  • Learn how qualitative and quantitative feedback can support your business case
__time
Stay innovative to stay afloat
  • Understand the wide and varied market for consumer content
  • Learn how to foster innovation in your design team
  • Optimize your earnings by tapping into unexploited consumer segments
Beyond the VR package license cost
  • Understand the 4 Ps for successful deployment of new technology: People, Projects, Procurement, Proactive
  • How workshops can help you validate use cases
  • Make your project a success by benefiting from all components of a VR package
  • Manage expectations across your organisation on what can and can’t be done with XR
__time
Interactive roundtable discussions

These informal peer-to-peer discussions are the perfect opportunity for you to gain practical insights and discuss some of the most pressing issues affecting your role.

The audience will vote on hot topics to be discussed in groups around tables. The appointed table leaders will facilitate discussions which will run concurrently for 30 minutes. After the lively discussions the table leaders will share the top five takeaways with the entire audience.

08:00
End of day 2

Day One

__time
Opening remarks
XR Intelligence
Chairman
XR in 2020 - where are we at and where are we heading?
__time
The state of the XR Industry and look to the future
  • Gain a comprehensive overview of the XR industry by looking at the latest data and trends
  • Identify which macro issues the industry is struggling with
  • Spot the areas with highest potential for growth split by use cases and industry applications
  • Understand what the next 5 years could look like
__time
Understand how to plan for upcoming improvements from hardware manufacturers
  • Gauge the timelines of the big players to plan your strategy accordingly
  • Understand what steps are being taken to improve form factor
  • Learn how manufacturers are improving the entire user experience for increased adoption
__time
Done is better than perfect – get started with XR in your business
  • Assess your organisation’s viability for an XR implementation - learn the dos and don’ts
  • Identify who needs to be involved and learn how to draw up your roadmap
  • Choose the right partner organisation for your first XR project
__time
Significant growth opportunities for enterprise
  • Uncover which industries are using more and more XR
  • Learn the specific applications which are becoming increasingly widespread
  • Decide where to use XR technology in your business and which application to deploy
__time
Overcoming investors’ content discontentment for your next cash injection
  • Establish a bulletproof investment pitch for your XR initiative
  • Secure investment in your content from platform creators by understanding and then providing them with what they look for – and avoiding what they don’t!
  • Learn about different routes to gaining that crucial investment
08:00
Break
People problems
__time
Optimum UX
  • Understand the ideal balance of session length and choice of device
  • How to make XR content to ensure a pleasant UX
  • Getting users comfortable with using a headset
__time
Focus on language: talking the talk to get yourself understood and your projects implemented
  • Learn why you’re not getting any budget and why senior management don’t want to know!
  • Strike the right balance between technical and business lexicon in how you and your team communicate XR to different stakeholders across your business
  • Get your immersive initiative signed off by speaking the language of the senior stakeholders
__time
Build your XR capability: hiring, outsourcing and upskilling
  • Decide on the best people strategy to deliver your XR needs
  • Recruit, train and retain talent by touring schools and universities
  • Foster employee loyalty through a XR work experience development scheme
  • Identify which university courses are available for XR career hopefuls
08:00
Lunch
Technical environments and challenges
__time
How 5g and cloud computing will bring XR to the next level
  • Ascertain how to create mini networks for your immersive devices to increase adoption
  • Examine alternatives to Wi-Fi and Bluetooth for outdoor AR and VR usage
  • Understand upcoming offerings from 5g connectivity vendors and telecommunication companies and what this means for the future of XR
__time
Determine solutions for your alterable environment, programming and data challenges for business benefit
  • Learn how interactive XR can benefit your users
  • Save time by creating tools for the design team to set up alterability in the software
  • Ensure your code is as modular as possible for easy future editing
  • Discover innovative use of tools already on the market to export highly detailed models through small data volumes
08:00
Break
__time
Multimodality – benefit from accessing your XR content across multiple mediums
  • Understand the range of devices immersive content could be playable on
  • Find out how making your content playable on multiple mediums can increase XR uptake
  • Learn which business situations could derive value from an added VR element
Cutting edge XR technology
__time
Identify and implement next generation metrics for XR
  • Rethink standard video metrics for XR content and understand how it is ineffective
  • Learn how to measure dwell, eye gaze and gyro on your XR content
  • Identify other that insights could be generated via XR devices to analyse patterns in user behaviours, interactions and communications and determine the right action to take
  • Understand how metrics can benefit verticals such as education, healthcare, smart homes, and industrial manufacturing.
__time
Integrating AI with VR for ultra-realistic immersive experiences
  • Understand the psychology of experiencing Artificial Intelligence in VR
  • Uncover how to merge video, real-time graphics and natural language processing in VR content
  • Understand and deal with challenges arising from moving image content in an immersive setting as well how to onboard and offboard end users from the virtual space.
08:00
Networking drinks

Don't miss out - Register now!

There are only a limited number of tickets left - book now to guarantee your seat!

Day Two

Consumer XR
Enterprise XR
Make your venture pay its way
XR business transformation
__time
Demonstrate ROI – which business model will make your consumer XR venture the most money?
  • Learn which business models provide the best ROI
  • Discover how to differentiate your offering in a fast-growing marketplace
  • Pick up top money saving techniques your customer won’t even notice!
Show how XR will bring your organisation huge benefits – demonstrate what can be done and why it’s beneficial
  • Uncover ways to effectively communicate the potential of XR to business leaders
  • Learn how to run small-scale pilots to demonstrate real benefits
  • Establish a process to transition from R&D to business implementation
  • Dispel damaging myths around XR
__time
User experience: what, how much and for how long?
  • Ensure repeat business by striking the ideal balance of session length, choice of device and content
  • Understand your customer through focus testing and surveys
  • Optimize your revenue and throughput with the right pricing strategy
Applications of XR to product design
  • Learn how AEC is innovating product design processes through XR technology
  • Quantify time saved by designing products this way
  • Understand potential for XR beyond product design
__time
Streamline your consumer game, distribution and monetization strategies
  • Discover what your audience wants from XR content through various research methods
  • Optimize your sales by ensuring your game appeals to as many people as possible
  • Learn the importance of discoverability – how easily can consumers find your game?
Training transformation: implementation, hurdles and growth areas
  • Identify training areas with the most potential for transformation through XR
  • Review best practice for implementing your first XR training programme
  • Quantify the benefit and reassure users and management by track the results of training delivered through XR
__time
Spread the word: optimize your profit from a small addressable market
  • Learn how best to market your immersive offering: packaging, awareness, social media promotions, customer reviews, streaming and more
  • Discover how to win new customers and repeat business with sticky XR content that people talk about
  • Learn how to boost your content’s discoverability
Integrate XR into your organisation for increased productivity and efficiency
  • Understand XR’s place within your current array of enterprise technology solutions
  • Discover the correct tools and training IT must be given to cope with increased XR adoption in enterprises
  • Get ready to scale your XR solution for operational deployment by preparing your data and IT systems
  • Maintain a robust information security perimeter by following safe 3rd party vendor guidelines
08:00
Break
LBVR, entertainment and beyond
Don’t you get it yet?
__time
LBVR venues - kitted out and ready to go?
  • Gain an understanding of where the LBVR market is currently
  • A stitch in time saves nine – appreciate the importance of choosing the right hardware for your venue
  • Revenue beyond the venue – learn how offering experiences elsewhere can boost your business
  • Understand the importance of testing and end user feedback on your venue
Find your ‘XR champion’ in your business to win over stubborn hearts and minds
  • Understand how an ‘XR champion’ can help bring about widespread acceptance of new technology
  • Identify the characteristics your ‘XR champion’ should have
  • Discover how to plan your ‘XR champion’s’ persuasion strategy
__time
The transformative potential of XR for the entertainment industry
  • Storytelling: learn how to position player agency with your story’s narrative
  • Keep it simple! Learn how to overcome common obstacles slowing down consumer adoption of XR
  • Discover which areas of entertainment will offer the biggest growth areas for your business
Demonstrate ROI – quantify the benefits of XR in your business
  • Learn which immersive use cases provide best ROI
  • Understand the best way to track time saved or money made from your XR solution
  • Learn how best to present your data in a convincing manner
08:00
Lunch
__time
Beyond your basic LBVR offering – generating additional revenue streams from a customer base we don’t quite understand
  • Understand the consumer for LBVR – what do they want and how can you provide it?
  • Discover how content creation can provide your arcade with a competitive advantage
  • Futureproof your offerings against becoming obsolete by draw up a long-term strategic roadmap
  • Maximise your profits by spreading your bets to mitigate unforeseen lulls
Tracking your implementation’s benefit: how to convince with a combination of qualitative and quantitative results
  • Identify the most valuable data to collect
  • Understand the importance of user testimonials in demonstrating the effectiveness of a project
  • Learn how qualitative and quantitative feedback can support your business case
__time
Stay innovative to stay afloat
  • Understand the wide and varied market for consumer content
  • Learn how to foster innovation in your design team
  • Optimize your earnings by tapping into unexploited consumer segments
Beyond the VR package license cost
  • Understand the 4 Ps for successful deployment of new technology: People, Projects, Procurement, Proactive
  • How workshops can help you validate use cases
  • Make your project a success by benefiting from all components of a VR package
  • Manage expectations across your organisation on what can and can’t be done with XR
__time
Interactive roundtable discussions

These informal peer-to-peer discussions are the perfect opportunity for you to gain practical insights and discuss some of the most pressing issues affecting your role.

The audience will vote on hot topics to be discussed in groups around tables. The appointed table leaders will facilitate discussions which will run concurrently for 30 minutes. After the lively discussions the table leaders will share the top five takeaways with the entire audience.

08:00
End of day 2

Don't miss out - Register now!

There are only a limited number of tickets left - book now to guarantee your seat!